Building a product without defining an ICP

The product was originally built for one ecommerce business with a very specific (and pretty broken) support workflow. They weren't using a proper helpdesk, so I designed the whole product around how they actually handled support.

now I want to introduce it to public and grow beyond that specific use case.

the plan is onboard the original business and get them actively using it then

  • Ship a feature that it feels like a usable tool rather than just a sophisticated prototype.
  • Get detailed feedback from the original business and narrow down the ICP.
  • start doing cold outreach and marketing.

ICP is around: Shopify stores receiving >50 customer support tickets/per day, where support is handled manually through Gmail or a basic inbox.

It's my first time ever encountering this situation so would love to hear your advise

reddit.com
u/Routine_Witness_1742 — 8 days ago

Building a product without defining an ICP

The product was originally built for one ecommerce business with a very specific (and pretty broken) support workflow. They weren't using a proper helpdesk, so I designed the whole product around how they actually handled support.

now I want to introduce it to public and grow beyond that specific use case.

the plan is onboard the original business and get them actively using it then

  • Ship enough features that it feels like a usable tool rather than just an MVP.
  • Get detailed feedback from the original business and iterate.
  • start doing cold outreach and marketing and narrow down the ICP.

rn ICP is basically just Shopify store owners.

It's my first time ever encountering this situation so would love to hear your advise

reddit.com
u/Routine_Witness_1742 — 9 days ago

How did your product eventually succeed despite all the rejection during validation?

I've read a lot of posts here about how to validate idea, most of the replies have the same general roadmap. I want to know the real experiences while validating your product.

founders having a successful product or startup, did you run into any of these while trying to validate it?

  • Finding and connecting with your ICP or potential customers took a long time.
  • You had to jump between Reddit, X, LinkedIn, Discord, and other platforms looking for feedback.
  • Your Reddit posts were removed or you got banned because they looked promotional.
  • Cold DMs were ignored or got very few replies.
  • Communities were so saturated that your posts got buried.
  • Anything else that made validation difficult.

If so, would love to know:

  • What did you try?
  • What didn't work?
  • What eventually worked?
  • Looking back, what would you have done differently?

researching how founders actually find and talk to potential customers before building a solution around it.

reddit.com
u/Routine_Witness_1742 — 16 days ago

How your product succeed despite all the rejection during validation?

I've read a lot of posts here about how to validate idea, most of the replies have the same general roadmap. I want to know the real experiences while validating your product.

founders having a successful product or startup, did you run into any of these while trying to validate it?

  • Finding and connecting with your ICP or potential customers took a long time.
  • You had to jump between Reddit, X, LinkedIn, Discord, and other platforms looking for feedback.
  • Your Reddit posts were removed or you got banned because they looked promotional.
  • Cold DMs were ignored or got very few replies.
  • Communities were so saturated that your posts got buried.
  • Anything else that made validation difficult.

If so, would love to know:

  • What did you try?
  • What didn't work?
  • What eventually worked?
  • Looking back, what would you have done differently?

researching how founders actually find and talk to potential customers before building a solution around it.

reddit.com
u/Routine_Witness_1742 — 16 days ago

is talking to your ICP/potential customers time taking?

Hey founders, not promoting anything here!

I am curious if anyone finds connecting with their ICP or potential customers (for idea/feature validation) time taking and scrolling through different platforms and getting mostly ignored in cold DMs. Mainly for B2B businesses

I am trying to build something around it so discovering the problems

Thanks!

reddit.com
u/Routine_Witness_1742 — 18 days ago

is talking to your ICP/potential customers hard?

Hey founders, not promoting anything here!

I am curious if anyone finds connecting with their ICP or potential customers (for idea/feature validation) time taking and scrolling through different platforms and getting mostly ignored in cold DMs. Mainly for B2B founders

I am trying to build something around it so discovering the problems

Thanks!

reddit.com
u/Routine_Witness_1742 — 22 days ago

Looking for founders to talk about the complexities of validation

founders spend weeks jumping between Reddit, X, LinkedIn, cold DMs, trying to validate an idea, and mostly get ignored or told a "cool idea, I'd use that" in dms and that goes nowhere. However they build anyway and find out later nobody actually wanted it.

I'm a new indie dev who is facing this same problem and trying to build a solution around it to reduce the time and complex steps taken to validate an idea.

so before even building, I would like to know what problems are faced by others and looking for founders who've had an idea fail after getting validation that turned out to be fake or misleading (a "cool idea" that never converted).

We will do a short DM conversation, 15-20 minutes, a handful of questions about what validation you tried, what worked, what didn't, and where you got stuck.

If this sounds like you and you're open to it, drop a comment or DM me and tell more about your work background.

Thanks!

reddit.com
u/Routine_Witness_1742 — 26 days ago
▲ 3 r/SaaS

Looking for founders to talk about the complexities of validation

!! NOT TRYING TO SELL ANYTHING

founders spend weeks jumping between Reddit, X, LinkedIn, cold DMs, trying to validate an idea, and mostly get ignored or a "cool idea, I'd use that" that goes nowhere. Then they build anyway and find out later nobody actually wanted it.

I'm a new indie dev who is facing this same problem and trying to build a solution around it to reduce the time and complex steps taken to validate an idea.

so before even building, I would like to know what problems are faced by others and looking for founders who've had an idea fail after getting validation that turned out to be fake or misleading (a "cool idea" that never converted).

We will do a short DM conversation, 15-20 minutes, a handful of questions about what validation you tried, what worked, what didn't, and where you got stuck.

If this sounds like you and you're open to it, drop a comment or DM me and tell more about your work background.

Thanks!

reddit.com
u/Routine_Witness_1742 — 27 days ago

I built a SDK for user analytics because I was tired of understanding them in complex tools

I have posthog and google analytics plugged in my website - both are hard for seeing user behaviour, they do not aggregate what matters to solo developers, you need to switch tabs and open different insights just do see what a user did on your website.

So I built a SDK which just reports user behaviour summary on discord webhooks - one report per session, that's it, clean reports readable right from your small mobile screen.

No DB required.

You get to see what pages they visited, duration of the session, device they are using, their country (usually allowed for analysis tools) and featuers used in a timeline summary.

All stays on the user browser, encrypted using AES encryption with a unique key generated for each sessoin

You only need to setup a CloudFlare worker for sending the reports to discord and get the country of user from CloudFlare's headers.

This is a great early setup to see user behaviour for your new website instantly.

Let me know your thoughts.

reddit.com
u/Routine_Witness_1742 — 3 months ago