Building a product without defining an ICP
The product was originally built for one ecommerce business with a very specific (and pretty broken) support workflow. They weren't using a proper helpdesk, so I designed the whole product around how they actually handled support.
now I want to introduce it to public and grow beyond that specific use case.
the plan is onboard the original business and get them actively using it then
- Ship a feature that it feels like a usable tool rather than just a sophisticated prototype.
- Get detailed feedback from the original business and narrow down the ICP.
- start doing cold outreach and marketing.
ICP is around: Shopify stores receiving >50 customer support tickets/per day, where support is handled manually through Gmail or a basic inbox.
It's my first time ever encountering this situation so would love to hear your advise