u/SafeNegotiation604

Just took on the position of Website and Paid Media Manager for a large automotive retailer. I've been tasked with taking the lead for their CDP and GA4. Currently, their GA4 account is somewhat messy, as they rely on their advertising vendor's dashboard for conversion reporting. Right now, there is nothing tied into GA4 that reports actual sales. I was just looking for a little input from anyone who may be in the industry. Currently hashing out a plan for the best place to start cleaning up the data.

Just took on the position of Website and Paid Media Manager for a large automotive retailer. I've been tasked with taking the lead for their CDP and GA4. Currently, their GA4 account is somewhat messy, as they rely on their advertising vendor's dashboard for conversion reporting. Right now, there is nothing tied into GA4 that reports actual sales. I was just looking for a little input from anyone who may be in the industry. Currently hashing out a plan for the best place to start cleaning up the data.