What marketing strategy would you focus on first for a new Power BI consultancy?
I’m helping build a small data analytics consultancy focused on Power BI dashboards for US businesses.
Right now we basically have:
no clients yet
small budget
some technical skills and sample dashboards
willingness to do outreach/content/networking consistently
I recently read a long “client acquisition strategy playbook” that suggested things like:
LinkedIn outreach
Upwork
cold emails
CPA/MSP partnerships
webinars
LinkedIn content
niche positioning
local networking
free pilot offers
The problem is that it feels overwhelming trying to do everything at once.
If you were starting from zero today, what would you ACTUALLY focus on for the first 60–90 days?
I’m especially interested in:
what realistically works in 2026
what is overrated
what gives the fastest path to first paying clients
whether Upwork is worth it long-term
whether cold outreach still works
how important niche positioning really is early on
Would appreciate brutally honest advice from people who’ve actually built service businesses or consultancies.