New Zealand has a new dropshipping Scammer: Blake Evans NZ
Hey everyone. I need to warn you all about this new NZ ecom con-man who is gaining traction after leasing supercars on social media named Blake Evans NZ.
My relation:
I went to school with Blake Evans in Rotorua, New Zealand (Otonga Primary School), and knew him as the dude in class who would talk about his weekend go-kart race on Monday mornings. I recently found out about him through a friend who showed me the Mclaren 600lt he supposedly "purchased". As someone who has watched Coffeezilla for many years, I noticed many red flags and similarities to known day trader/scammer Ricky Gutierrez .
I spent many hours looking into his "business" and how he makes money, as well as his supposed income, unusual business ownership and general fraudulence.
2 charge backs out of 16,000 orders = Faked revenue screenshots:
He shows a screenshot of a "shopify back end" where it shows $1,010,560 in sales (attached photo). This is his big "proof" he is legit that he shares on social media. Unfortunately for him, I have experience in genuine eCommerce, and immediately noticed the fact that it's showing 16,030 orders, and only 2 charge backs. This is impossible.
Generally you'd expect around 0.5% - 1% charge back rate on the low end for ecom. 2 out of 16,000 is about 0.0001%. A typical real store should have around 160 chargebacks out of 16,000 orders, not 2. This screenshot is clearly fraudulent. He isn't smart enough to have known what a normal looking chargeback rate was, so he thought showing 2 would make it look good! I assume most of his victims are not knowledgeable enough in ecom to know this stat.
His company on the NZ companies registrar is BJE ECOMMERCE LIMITED. It is listed under "Clothing accessory retailing". Clothing in ecom has the highest returns/chargebacks and refund rates due to sizing issues when buying online, further strengthening the case it's definitely photo shopped/faked.
Suspiciously complex business ownership structure for a 22 year old:
I looked very deep into Blake's company ownership. His company is BJE ECOMMERCE LIMITED. Simple right? No.
This company is not owned by Blake, its owned by a "trust" called BJE TRUSTEE 2026 LIMITED. The trust is also not owned by Blake, the trust is owned by OAKWAY TRUSTEE HOLDINGS LIMITED which is owned by NEOVIA ADVISORY LIMITED. Neovia is and advisory firm the technically owns it but has Blake is the "beneficiary". This exists so he will not be personally liable, and for asset protection against legal action/suing/IRD scrutiny. The set up cost for this structure would be around $15,000 with another $5k per year in fees (due to all the different companies). This is normal for a serious company with millions in assets to protect, but for a 22 year old without even an employee, this is all absurd.
This was likley set up by his dad (who is a businessman) as they knew he was scamming people, and wanted to give his son protection against lawsuits. What a wonderful and supportive family!
This is a layered trust structure costing 10s of thousands for a simple ecom grift. He must know what he is doing is technically illegal under NZ law (false claims of revenue to convince teens to buy his membership), and wants to make sure he doesn't get in legal trouble from his crimes.
Leased Supercars:
Claims he "Bought a 2020 Audi R8 at age 21" on YouTube Video. He actually leased it for only 3 months. This is false advertising.
He picks up his leased Audi R8 August 2025 (most likley under his dads name because it's impossible to lease a $240,000 supercar to a 21 year old with no income history (as his company was only incorporated on Sep 2025) then after only 3 months, he "sells it" and now has a Mclaren 600lt! He just handed in the R8 lease and upgraded to the Mclaren.
This is classic lease behavior. If he really bought it, he would have lost money initially from buying it from the dealer (marked-up), then lost money AGAIN on the dealer commission after taking it back to have it sold. Listing here: https://www.southernspecialistcars.co.nz/vehicle/2020-Audi-R8/3636?s=1
Note: You can put a personalized plate on a leased car, so his "SCALED" plate does not signify ownership.
The rented Mclaren probably cost him $10,000 per month to rent with insurance, unless it's under his dad with Blake as a second driver which would now be insurance fraud. Notice he never talks about how much he "paid" for the car or if they are financed/paid in full on YouTube videos? Everything logically points to a lease.
Branded Ecom:
He talks about "branded Ecom" like it's the revolutionary form of dropshipping, but he's actually just re-naming what is called "white labeled" products, and making it sound like something he came up with. White labeling is just slapping the generic logo/brand of your choosing on a stock standard Chinese product. It's nothing special.
A well known scam:
He has a typical "get rich quick" web funnel to his exclusive membership system. You fill out a form, and book a call with a 3rd world country who will spend 45 mins guilting you into paying $5,000 for the membership. These people are called "closers" and they run this business for con men/scammers like Blake to convert potential victims into paying victims. They then take around 40% cut of the sale price, and Blake keeps the rest. It's all disgusting.
TLDR: Blake Evans NZ is a small scale ecom fraud who is pretending to be a millionaire 22 year old from little New Zealand so he can convince 16 year olds to spend $5000 - $10,000 on a generic mentorship course to learn how to dropship Chinese products with Facebook ads. A tale as old as time. I just figured since he is still unknown, I would get in quick to warn people so he doesn't keep this going for too much longer.
Thanks for reading! This took about 2 hours to write out!