r/nzbusiness

New Zealand has a new dropshipping Scammer: Blake Evans NZ
▲ 311 r/nzbusiness+1 crossposts

New Zealand has a new dropshipping Scammer: Blake Evans NZ

Hey everyone. I need to warn you all about this new NZ ecom con-man who is gaining traction after leasing supercars on social media named Blake Evans NZ.

My relation:

I went to school with Blake Evans in Rotorua, New Zealand (Otonga Primary School), and knew him as the dude in class who would talk about his weekend go-kart race on Monday mornings. I recently found out about him through a friend who showed me the Mclaren 600lt he supposedly "purchased". As someone who has watched Coffeezilla for many years, I noticed many red flags and similarities to known day trader/scammer Ricky Gutierrez .

I spent many hours looking into his "business" and how he makes money, as well as his supposed income, unusual business ownership and general fraudulence.

2 charge backs out of 16,000 orders = Faked revenue screenshots:

He shows a screenshot of a "shopify back end" where it shows $1,010,560 in sales (attached photo). This is his big "proof" he is legit that he shares on social media. Unfortunately for him, I have experience in genuine eCommerce, and immediately noticed the fact that it's showing 16,030 orders, and only 2 charge backs. This is impossible.

Generally you'd expect around 0.5% - 1% charge back rate on the low end for ecom. 2 out of 16,000 is about 0.0001%. A typical real store should have around 160 chargebacks out of 16,000 orders, not 2. This screenshot is clearly fraudulent. He isn't smart enough to have known what a normal looking chargeback rate was, so he thought showing 2 would make it look good! I assume most of his victims are not knowledgeable enough in ecom to know this stat.

His company on the NZ companies registrar is BJE ECOMMERCE LIMITED. It is listed under "Clothing accessory retailing". Clothing in ecom has the highest returns/chargebacks and refund rates due to sizing issues when buying online, further strengthening the case it's definitely photo shopped/faked.

Suspiciously complex business ownership structure for a 22 year old:

I looked very deep into Blake's company ownership. His company is BJE ECOMMERCE LIMITED. Simple right? No.

This company is not owned by Blake, its owned by a "trust" called BJE TRUSTEE 2026 LIMITED. The trust is also not owned by Blake, the trust is owned by OAKWAY TRUSTEE HOLDINGS LIMITED which is owned by NEOVIA ADVISORY LIMITED. Neovia is and advisory firm the technically owns it but has Blake is the "beneficiary". This exists so he will not be personally liable, and for asset protection against legal action/suing/IRD scrutiny. The set up cost for this structure would be around $15,000 with another $5k per year in fees (due to all the different companies). This is normal for a serious company with millions in assets to protect, but for a 22 year old without even an employee, this is all absurd.

This was likley set up by his dad (who is a businessman) as they knew he was scamming people, and wanted to give his son protection against lawsuits. What a wonderful and supportive family!

This is a layered trust structure costing 10s of thousands for a simple ecom grift. He must know what he is doing is technically illegal under NZ law (false claims of revenue to convince teens to buy his membership), and wants to make sure he doesn't get in legal trouble from his crimes.

Leased Supercars:

Claims he "Bought a 2020 Audi R8 at age 21" on YouTube Video. He actually leased it for only 3 months. This is false advertising.

He picks up his leased Audi R8 August 2025 (most likley under his dads name because it's impossible to lease a $240,000 supercar to a 21 year old with no income history (as his company was only incorporated on Sep 2025) then after only 3 months, he "sells it" and now has a Mclaren 600lt! He just handed in the R8 lease and upgraded to the Mclaren.

This is classic lease behavior. If he really bought it, he would have lost money initially from buying it from the dealer (marked-up), then lost money AGAIN on the dealer commission after taking it back to have it sold. Listing here: https://www.southernspecialistcars.co.nz/vehicle/2020-Audi-R8/3636?s=1

Note: You can put a personalized plate on a leased car, so his "SCALED" plate does not signify ownership.

The rented Mclaren probably cost him $10,000 per month to rent with insurance, unless it's under his dad with Blake as a second driver which would now be insurance fraud. Notice he never talks about how much he "paid" for the car or if they are financed/paid in full on YouTube videos? Everything logically points to a lease.

Branded Ecom:

He talks about "branded Ecom" like it's the revolutionary form of dropshipping, but he's actually just re-naming what is called "white labeled" products, and making it sound like something he came up with. White labeling is just slapping the generic logo/brand of your choosing on a stock standard Chinese product. It's nothing special.

A well known scam:

He has a typical "get rich quick" web funnel to his exclusive membership system. You fill out a form, and book a call with a 3rd world country who will spend 45 mins guilting you into paying $5,000 for the membership. These people are called "closers" and they run this business for con men/scammers like Blake to convert potential victims into paying victims. They then take around 40% cut of the sale price, and Blake keeps the rest. It's all disgusting.

TLDR: Blake Evans NZ is a small scale ecom fraud who is pretending to be a millionaire 22 year old from little New Zealand so he can convince 16 year olds to spend $5000 - $10,000 on a generic mentorship course to learn how to dropship Chinese products with Facebook ads. A tale as old as time. I just figured since he is still unknown, I would get in quick to warn people so he doesn't keep this going for too much longer.

Thanks for reading! This took about 2 hours to write out!

u/Sam72211 — 3 days ago

Where best to find part time / freelance help (student job search etc)

Hi there, I've created a site which hopefully is going to be quite helpful to a number of people. In my regular job I work in commercial so more or less understand if it's not shared, marketed, communicated it's a non-starter.

What I need is just to pay someone like $100 - $200 for 2 - 4 hours a week of email outbound to try and onboard users. I'm not set up as a business yet though so wondering if something like Student Job Search, UpWork etc are better to do that through?

Any insight or help is much appreciated!

reddit.com
u/rhamish — 3 days ago
▲ 2 r/nzbusiness+1 crossposts

We’ve been building a lightweight shared household app and I’m curious if this sounds useful or unnecessary

We noticed most household apps either become:

giant task managers or basic shopping lists

But the real issue for us was all the tiny repeated life things that nobody remembers consistently.

Things like:
“we’re low on coffee”
“I’m already at the supermarket”
recurring household reminders
guests tonight
bins this week
random errands

So we started building something intentionally lightweight and non-productivity-focused.

The goal is basically:
“shared household awareness without feeling like admin.”

Would people actually use something like this long term or would you just default back to texts/notes apps eventually

reddit.com
u/sidepathnz — 5 days ago
▲ 133 r/nzbusiness+1 crossposts

Why do NZ businesses still bother with reference checks?

Genuinely curious.

Most people are only going to give references from someone who will say good things about them.

So what are employers actually trying to find out?

I understand criminal checks, right to work checks, and qualification checks. Reference checks just feel a lot less reliable.

reddit.com
u/Old_Education4481 — 9 days ago

Need advice on $$ number

Ive very recently started a limited company with myself as the owner/operator. Ive done it all properly and own the name of the company/domain, gotten public liability insurance, business banking ect. It's a handyman/property maintenance company and im signing contractual paperwork with a property managers group and i have to put down my own hourly rate, so was wondering if anyone had any advice as to what a good fair rate would be? Taking into account, business expenses, fuel and insurance, holiday pay, tax and acc and also sick days? Ive heard alot of fellas setting their price so low by mistake that by the time they've covered everything they end up making less than the knuckle head working at the local drive thru. Ive been recommended to start at $75ph but want a second opinion, would that be to much? Or is that a good fair number?

Any advice is very welcome and appreciated

Cheers,

reddit.com
u/Altruistic_Comfort58 — 7 days ago

Closing my tradie business in Auckland

Been running a tradie business in Auckland for about 10 years and honestly the last 2 years have smashed us.

We currently owe roughly:
- $220k GST debt to IRD
- about $80k supplier debt

No PAYE debt and we’re still operating, still have staff, clients, good reviews/reputation, website, phones, social media etc. But I’m mentally burnt out and don’t really want to keep doing this long term anymore.

I’m trying to understand the cleanest and most responsible way to exit over the next 4–6 months.

My rough plan at the moment is:

  1. Cut costs hard and only focus on profitable work
  2. Let staff know things are slowing down so they can look elsewhere if they want
  3. Try sell the client base, website, branding, phone numbers, projects and assets to another company
  4. Use that money to pay down as much debt as possible
  5. Then either close the company properly or liquidate if needed

We will make sure all our current jobs are properly finished and handed over.

I understand there are laws around insolvency and creditors, so I’m not trying to do anything dodgy or hide assets. I’m just trying to understand what’s realistic and what others in NZ trades/construction have done in similar situations.

Has anyone here been through this?
- Did IRD work with you?
- Did you sell parts of the business first?
- Did you use a liquidator or restructuring advisor?
- Anything you wish you did earlier?

Would appreciate honest advice from anyone who’s been through it.

reddit.com
u/Haunting-Flight-3661 — 13 days ago

Blinds business - need advise

I recently used a blinds company overseas whose pricing is very cheap (which can easily compete with local blinds businesses). Even factoring the shipping and tax, I still end up saving money. The quality also is outstanding.

I am planning to be their supplier here in NZ. Any advise you can give?

I will use it as side hustle first so I wont invest yet on overheads (warehouse, etc) but it it grew enough, i will resign from my full time job and go all in.

reddit.com
u/WellyWindyRoad — 12 days ago

NZ freelancers, sole traders & small business owners: how do you handle tax set-asides and payment splits?

For those who freelance, contract, or run a small business in NZ, how do you handle money movement after payments come in?

For example:

- When an invoice is paid, do you move a percentage into a tax/GST account?

- If you take a commission or fee, do you manually split that out and forward the rest?

- Do you split income into bills, owner pay, savings, or GST buckets?

- Do you keep a separate bills account topped up for upcoming direct debits?

- Do you batch these transfers weekly/monthly, or do them as payments arrive?

I’m curious what people actually do in practice.

Do you use separate bank accounts, spreadsheets, accounting software, reminders, or just handle it manually when you remember?

And would you trust automation for any of this, or would you prefer approval/reminders only?

reddit.com
u/Creative-Gift3441 — 12 days ago
▲ 11 r/nzbusiness+1 crossposts

28F - I want to develop a product and have a research based masters degree in the same field. The idea fits with some successful research out there, but I want to take the ideas and bundle them into a commercial solution.

I'm an engineer, so have some relevant skills to be able to pull off developing a product. But I really just couldn't afford to fund much myself given the cost of living, already being unable to afford a house etc. The most I can give is my time and development skills.

It looks like Callaghan Innovation has significantly changed - what options are left for funding for kiwis like myself? Do the universities offer much in the way of support?

reddit.com
u/Parking-Log-8368 — 14 days ago

​Leaving the advertising agency world to help local brands. What’s your biggest struggle?

Hey everyone,

​I’m a Senior Creative with over 10 years experience and agencies creating ad creative. Think MadMen 😅. I’m moving into the freelance space with my own venture, and I’m trying to figure out where I can actually add the most value for local businesses.

​I see a lot of great NZ products, but I know the 'content treadmill' is a grind. I’m curious if you’re trying to scale, where is the biggest bottleneck? Hers a few I've thought of but I'd love to hear it straight from you all.

  • The Big Idea: Do you have the product but struggle to find a strategic 'hook' for your ads that actually stops the scroll?
  • Production Costs: Does it feel like high-end shoots are just too expensive to justify for every campaign?
  • Ad Strategy: Are you throwing money at Meta/Google but not sure if the creative is actually working?
  • The 'DIY' Wall: Are you doing it all yourself and just hit a wall where you need a more 'polished' look to compete?

​I’m not here to pitch, I’m genuinely trying to find out what the real-world problems are so I can build a service that solves them (maybe involving some AI-driven workflows to keep costs down).

​Would love to hear your frustrations. Cheers!

reddit.com
u/ThanksFalse309 — 12 days ago

Starting business/finding accountant in Auckland

Hello I was just wondering where I could find an accountant for a small clothes reselling business in Auckland :)

reddit.com
u/Different-Ad6361 — 13 days ago