u/SavageStrategy

❓️Why are your values so important to understand?

One thing we see plenty of in business - and thats shiny object syndrome....

🤯You will always have more good ideas than you can excecute

Understanding your personal and business values helps you focus on the important, and do the stuff that gets you what you want.

And that means you beat the overwhelm and get on with the activities that mattter, and achieve your goals faster......

What do you think?

🧐Are you crystal clear on where you are right now? And how to get what you want?

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I often think about the conversations I have when we first meet with a business owner, and trying to articulate how we transform them and thier business is difficult, but it rhymes with this:

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In 1982, British airways flight 009 was flying from Kuala Lumpur, to Perth. Somewhere over Java, they unknowingly flew through a cloud of volcanic ash.

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It sandblasted the paint off the plane, and it blasted the windscreens, so they could no longer see - and - all four engines chocked up and stopped. Apparenty the message over the intercom to the 250 passengers went something like

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"ladies and gentlemen, we have a small problem"..........

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The crew calculated they had 30 minutes of glide time, and ten attempts to dive to crash start the engines before they ran out of altitude......

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And thats it.

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If I was to describe what many of my first meetings with people sounds like, it sounds like a person, who has managed to get themselves and their business flying, but is now gliding, the engines are running rough, and they have realised that to get them where they need to be, they need figure out how to read the dials in the cockpit, get the engines started, and land this thing safely before it crashes.

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And this is where a good 90 day plan comes in.

90 Days is the ticking clock you need to take action before impact. When you are loosing altitude, "ill get around to it" doesnt cut the mustard. And the contents of the plan - they are the checklist and owners manual you need to land safely so you can fly another day.

After 90 days - it usually relates to making sure we have a steady flow of cash, the fuel that runs your business, and making sure we have the right crew on board, and they are happy in the right place on the plane.

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Oh - and they managed to get all four engines runnign, with 12000 feet to spare - and landed that jumbo in Jakarta - a happy ending

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If you are sensing you are flying, but not sure where to, or how healthy the plane is, getting someone to help you engineer a plan will help. 💯

"Discounting is a great way to grow your business "

❌️Wrong

Did you know, if you have a 50% margin on a product or service, and you offer a 10% discount

You have to sell 25% more of that thing - just to get back to where you started.

🥵And - if you get to that same profit margin, you will just be 25% busier for the same money

Discounting is to be used very strategically to help generate cashflow in certain situations, or as a part of a broader strategy.

But the idea that Discounting makes you your customers friend, or attracts your ideal client, with no regard to the margin itself - is stupid.

💯Add value instead.