As I commute long hours on a daily basis, I would like to stay informed about what is happening with Reddit however, I am unable to read while driving. Perhaps Reddit could provide an audio option to read the updates while driving, which I believe could significantly increase the DAU metric.

Hi,

I want to promote a Reddit post (link); it is not violating any rules. But I have already tried several times to change the target audience, and I have also tried to remove all targeting to let the algorithm do the selection automatically, but every time I receive this email:

Hi Angelotommy,

Your ad [Promoted Post] Ad 2026-05-16 20:50:37 UTC for Angelotommy has been rejected. Here's how to get it fixed.

Your rejected ad:

Campaign: [Promoted Post] Campaign 2026-05-16 20:50:37 UTC

Ad group: [Promoted Post] Ad Group 2026-05-16 20:50:37 UTC

Ad: [Promoted Post] Ad 2026-05-16 20:50:37 UTC

Why was this ad rejected?

Your ad is in violation of our targeting policies. To learn more about this policy, please click here: https://business.reddithelp.com/s/article/Reddit-Advertising-Policy-Targeting-Guidelines Please fix your ad or create a new ad by logging into the Ads Dashboard (https://ads.reddit.com/dashboard). After you make any changes the ad will automatically go back under review.

Take action now: Contact Sales

Learn more about Reddit Advertising Policy, Ads Review Process, or visit My Ad was Rejected - Now What.

Have questions about your ad's rejection? Visit Reddit Ads Support for more assistance.

Thanks,

The Reddit Advertising Team

Can you help me please

https://preview.redd.it/7l43e29vid1h1.png?width=1400&format=png&auto=webp&s=3a6ff357e02a8ccb86bce835f896f6f2d8df2662

If you've ever wanted to knock out getting certified in Reddit Ad Fundamentals, this session's for you. The Fundamentals Fast Track to Certification is tailor-fit to equip you with everything you'll need to know to run successful Reddit Ads campaigns, with instructor-led demos of the actual Ads Manager platform.

In this session, participants will:

• Receive a comprehensive overview of the Reddit platform, gaining insights into its significance within the advertising ecosystem.
• Delve into Reddit’s advertising products and advanced targeting options to effectively connect with your desired audiences.
• Understand vital brand safety protocols and creative best practices that are crucial for successful campaigns.

Dates & Times:

📅 May 20th @ 2 PM EST (NORAM) - Register here

📅 May 21st @ 2 PM GMT (EMEA) - Register here

I want to try reddit ads again for my SaaS, I tried one year ago but Reddit couldn't charge my card so stopped my campaign after 10USD.

Even their team wasn't able to help.

Do we have any solution to this after one year?

Hi everyone,

I’m currently building niche communities around web development and digital marketing, and I’m considering trying Reddit paid promotion.

My main goals are:

• Growing my subreddit members
• Building profile authority
• Driving targeted traffic to my website
• Potentially generating digital marketing leads

Before spending money, I wanted to ask people who’ve actually used Reddit paid promotion:

1. Is it worth it for subreddit growth?
2. What budget did you start with?
3. How do you properly track results after running paid promotion?
4. Did it bring quality traffic / engagement, or mostly low-quality clicks?
5. Is it better to promote educational/value posts first instead of direct service offers?

I’d really appreciate any real experiences, strategies, or mistakes to avoid before starting.

Thanks!

First campaign on Reddit, spent equivalent $100. Reddit ads dashboard showing 659 clicks in 24 hours! Set up narrow targeting. Zero site activity or registration from any of the visitors and Google Analytics shows 23 from Reddit.

On Meta/LinkedIn ads, the reported number of clicks matches what google analytics shows.

Anyone else experiencing the same?

Everyone keeps telling me to ‘go do Reddit marketing or linkedin, blah blah’
but every subreddit says ‘don’t promote anything here.’
So... how are people actually supposed to do this?
Genuinely curious how you all navigate this without breaking rules

I am in the very early stages of starting a bread company. First starting out with sourdough, moving on to bagels, specialty sourdough w/ inclusions, croutons, English muffins, etc. Before I do anything I want to pick a name to create an email to keep everything in one spot. I need some help picking a name.

Risen by Hope: The Bread Company
(my name is Hope)

DoughFlower
(Like sunflower, logo could be a sunflower w/ dough bags instead of petals)

The Forest Moon Bread Co.
(using the meaning of my kid's names)

The Sourdough Gnome
(I love gnomes)

The Bread Gnome

My husband said statistically, you should ask people who are not your friends/family members their opinion since they are unbiased. Thanks!

None of these business names are taken as an LLC in my state and not on social media. If this isn't the right thread, apologies!

Watched the call live last Thursday. Pulling the quotes that mattered most, with my read on what each one actually means. For context, I've been on Reddit for 20 years and run an agency that works closely with their teams.

Reddit's primary focus is DAU, not ad revenue. Investors have been worried for a while that Reddit might be over-monetizing while user growth slowed. Steve answered that head on:

>"DAU is the primary focus of the company because revenue is doing very, very well. So DAU is both our mission, communities for everybody and also fuel for the business."

DAU is what they're building for, ad revenue is the proof it's working. That framing tells you which trade-offs Reddit will make when the two come into conflict, and it's why everything else on this call connected back to user growth.

The goal is 100M US daily users, up from 50M today. Steve, on the math:

>"Our goal is to go from where we are today, about 50 million U.S. users to 100 million U.S. users. Since we have 200 million U.S. weeklies on the platform already, we believe investing in the feed here will improve retention and increase frequency and get us there."

For perspective: "When I came back to the company about 10 years ago, we were 12 million DAU. And over the last 10 years, we've 10x that to over 120 million DAU."

50M to 100M is a frequency problem, not a reach problem. The 200M weekly users are already there, they just need to come more often. That's a different and much easier challenge than acquiring 50M new users from scratch. Going from 12M to 120M+ globally over the last decade is the proof that Steve and the team can actually pull this off.

Reddit users come back either 1 day a week or all 7, with almost nothing in between. This was the stickiness stat that stopped me:

>"If you were to do a histogram of days per week, the 2 tallest bars will be 1 day and 7 days. And I think this aligns with our intuition on Reddit. Once we've got you, we've really got you."

This is the data point I'd hand to any brand asking whether Reddit is worth investing in. The audience isn't a casual scroll, it's a barbell of dabblers and daily users. The dabblers either bounce or get hooked completely. Brand work needs to assume the real value sits with the daily users.

The karma walls and age gates are coming down. This was the most important development on the call for organic marketers. The karma and age gates have made it nearly impossible for new accounts to participate in the subreddits that actually matter, and we've been giving Reddit feedback on this through our agency partnership for over a year. Steve said it directly:

>"Working our way out of age and Karma limits with better AI-powered spam protection to help protect communities from bad new users like spammers, but be welcoming to good new users."

Him saying that publicly on an earnings call means the work is close enough to ship that they're putting their name on it. That's a different signal than internal conversations.

Making it easier to start a community is also on the roadmap. Steve:

>"We need to have a focus on basically, what we call community success. So how easy is it to create and grow a community on Reddit and this includes in the U.S."

For brands, I think this matters even more than the karma walls. What every brand actually does when they launch a subreddit (create the account, create the subreddit, seed it with content) looks identical to what a spammer does. Reddit's defenses catch both right now. They know it, and they're working on a way to tell the legitimate path apart from the bad one.

"There is no artificial intelligence without actual intelligence" was the line of the call. Rich Greenfield (LightShed) asked whether the $50-60M Reddit gets from Google and OpenAI is enough given how important Reddit's data is to AI. Steve:

>"The world can see that Reddit's data is valuable, both our existing partners and potential ones. At the end of the day, there is no artificial intelligence without actual intelligence, and that comes from Reddit."

Then later, responding to Justin Post on how AI engines use Reddit data:

>"You can get a surface level answer from AI, but you need the context. For many questions, there isn't an answer. There are multiple perspectives describing that answer and multiple reasons why different parts of that answer might be relevant to you or not."

That second quote is the validation phase, almost word for word how I've been describing Reddit's role to clients for nearly two years. Steve making it Reddit's official position changes the conversation from "Reddit is a trend" to "Reddit is structurally aligned with how people actually use the internet now." That's a much bigger deal than the headlines suggest.

Reddit is the #1 cited source across every major AI platform. Steve confirmed it on the call:

>"Reddit has been for a while and continues to be the most cited source in AI citations across all platforms."

Every brand chasing LLM visibility should save this line. The Profound study (680M citations analyzed) puts Reddit at 6.6% of Perplexity citations and 46.7% of top-source share, and Reddit is the #1 most-cited domain across all major AI models. Now you have Steve confirming it from inside the company. That kind of CEO statement gets cited in pitch decks for years.

Reddit Answers is going agentic, and search WAUqs are up 30% YoY. Steve, on the new Reddit Answers behavior:

>"If you use Reddit answers, you can see it better integrated into the product. It itself has more agentic behavior behind the scenes. So things like you can now ask it to compare 2 things, should I watch movie A or movie B... And we're now integrating the product search catalog. So when you get answers from Reddit about, let's say, what's the best headphone, actually getting the links to the products as well."

The validation phase is moving inside Reddit itself. People used to come to Reddit through Google, find a thread, click through, and read. Now Reddit is doing the synthesis for them, with the same human conversations underneath. That changes how brands should think about Reddit content. It needs to anchor the answer that gets surfaced inside Reddit Answers, not just rank in a Google result.

Bot verification and Passkeys are what Reddit needs before the karma walls really come down. Steve:

>"Passkeys is a general technology that includes things like Facetime, Touch ID, UB keys, it's basically a log-in system that requires a person to do something... probably the lightest weight and most privacy and user acceptable way doing human verification."

Reddit can't really lower the karma walls without something like this. If they can prove someone is a real human at sign-up without making them grind for karma first, the whole barrier-to-entry problem changes shape. Worth tracking which verification method actually ships and how mods get to use it on their own subreddits.

Financial highlights from Drew Vollero, CFO:

• Q1 revenue: $663M, up 69% YoY
• Free cash flow margin: 47%
• Adjusted EBITDA margin: 40%, up ~1,100 bps YoY
• Diluted EPS: $1.01, up more than 7x
• ARPU: $5.23, up 44% YoY
• Q2 revenue guide: $715M-$725M (43-45% YoY)

Press release: https://investor.redditinc.com/news-events/news-releases/news-details/2026/Reddit-Reports-First-Quarter-2026-Results/default.aspx

How does reddit perform for Saas business wrt traffic and conversion

Hey,

I’m really good at creative but I’m absolutely crap at marketing/ads/socials (also I’m 56, so although I can still kick it — to a degree — I’m definitely not “down with the kids” and have no idea how to reach them: or anybody actually).

I’m starting from scratch launching an attire company and I was literally about to sign up to Zeely but, thankfully, checked here first, where the overwhelming consensus is that it’s a scam/absolutely awful — which makes sense given their relentless advertising and too good to be true claims.

So, can anyone recommend a good app/service that can help with all the promo and social customer growth,and ads malarkey? (Basically what Zeely promises to offer, but real and good). So I can just get on with what I’m good at. As a (currently incomeless) new biz owner I’m limited on budget to a degree, like, an agency would be waaaay out of my reach, as would a pro specialist.

I have subscriptions to Shopify, Canva, Designer, Gemini, Pixi pro, Squarespace (and some other things I’ve forgotten about because, as I said, I have no clue what I’m doing).

Please help peeps!

Mxxxx

I genuinely want to learn how Reddit Marketing works properly.

I work with a brand marketing agency here in India and recently we’ve started exploring Reddit seriously. Funny thing is, I was the one who pushed the idea internally that Reddit has massive untapped potential for brands here. But honestly, now I’m realising I still have a lot to learn about how this platform actually works.

I don’t mean basic affiliate marketing or spam promotions. Our agency mostly works with well-known brands already. What I really want to understand is how people organically build narratives, communities, engagement and visibility for brands on Reddit without looking fake or corporate.

Like how do some campaigns naturally blend into conversations while others get downvoted instantly? How do agencies actually approach Reddit long term?

I genuinely want to crack this space because I want people in my agency to eventually think, “if it’s Reddit related, give it to him.”

Would love honest advice from people who’ve worked in Reddit marketing, community building, meme marketing, guerrilla campaigns or even moderation.

• I’m especially interested in:
• organic brand building
• community psychology
• meme/comment culture
• stealth marketing vs ethical marketing
• Reddit ads
• handling backlash and PR
• how to make brands feel human here

Would genuinely appreciate any insights, resources or even brutal truths about this platform.

Let’s be real, we all know Reddit hates being marketed to.

I’ve spent the last 2 years in the trenches here, generated 3M+ views, and closed a good chunk of my clients through this platform organically. 

If there’s one thing I’ve learned, it’s this: Redditors don’t actually hate buying stuff. They just hate being sold.

Most people come from Meta or Google and try to run the same play:

• Catchy headline.
• A few bullet points about the product benefits.
• A gatekept secret that requires an email opt-in or booking a call to actually see the value.

On Facebook, that’s standard. On Reddit, that is a death sentence.

If you try to get leads here without giving them the answer first, they will smell the intent from a mile away. They won't just ignore you, they’ll call you out in the comments, downvote your ad, and warn everyone else to stay away.

The only pivot I’ve seen work is what I call the Native Give. You have to use the native format that looks like an organic post, but there are two specific factors that actually drive the conversion:

1. Kill the Corporate Voice When you write your copy, you need to sound human. Use words like "I," "Our Team," or "My co-founder [Name]." The goal is to show you’re a peer, not a faceless corporation. I’ve seen it across all my top posts. Redditors love peers.

2. Stop Gatekeeping  The biggest mistake in both organic and ads is sharing general BS, then hiding the real value behind a CTA.

 I have posts with over 400k views and 2k+ upvotes, and they worked because I gave a unique angle on a problem that the community was already obsessing over.

For example, I saw a thread in r/vibecoding  about whether "vibe coding" would kill software engineering or not, and then I wrote a breakdown. 

My idea was that while it gives everyone the power of a junior dev, the real bottleneck is no longer building the app; it's finding PMF and differentiating in a world where anyone can clone your SaaS in a weekend. 

Because it was a unique, complete insight, it got 240k+ views and 80+ newsletter subs without me asking for them.

The lesson for ads is don't think you can get conversions just because you paid for the traffic. It doesn't work that way here.

On Meta, we test hundreds of creatives to find a winner. On Reddit, the creative equivalent is the Post Copy. You need to write copy that makes people think, Why would he share this for free? Give them everything.

The best CTA on Reddit is one that feels like: I gave you the full blueprint here, and you can solve this yourself for free but if you want the faster, easier way to do it, here’s how we can help. 

If you make a post feel high-value but keep it incomplete on purpose to force an opt-in, they’ll know it’s intentional and your conversion rate will tank.

Btw, slightly outside this post, but Reddit still has real organic reach unlike Facebook which is mostly pay-to-play now

I’ve seen brands rank on Google in weeks and save $2k to $5k per month on ads just by capturing demand through Reddit

If there’s interest, I can break down exactly how this works next time 

That’s my take. I’d love to hear your thoughts. I know we can’t generalize every niche, ICP, or offer, so if you’re testing Reddit ads or exploring it seriously, feel free to share your  website below. I’m happy to share some relevant ideas for your case.

Thanks

Hello, I have an ad pending approval since yesterday.
Is it any way to speed the verification process up.
I need to campagin to run from today until tomorrow, and I did not expect the process to take so long.