When people shop, they come to Reddit first. They want to know every detail about a potential purchase: What its price is, where to get it, how long it lasts, and finally, what the real experience with it is.

Dynamic Product Ads (DPAs) are the perfect opportunity to position your catalog next to these discussions. Being next to the conversation puts your product into the running for consideration, leading customers to do the research about what you have to offer, and eventually, making the purchase.

Join our DPA Accelerator Webinar, where Reddit experts will teach you how to create DPA campaigns that are designed for the way Reddit users behave. 

Built for e-commerce marketers, media agency activation teams, performance marketers, and technical leads looking to scale smarter on Reddit, we’ll cover topics like:

• Pixel and Conversions API setup
• Catalog structure
• Prospecting and retargeting
• Reddit-native creative
• Measurement and troubleshooting

Your customers are researching products on Reddit. Meet them there. 

Save your spot!

• North America: July 15, 2pm EDT Register here
• EMEA: July 16, 4pm BST Register here

What happens when you turn community insights into creative excellence?

Cannes Lions nominations.

Reddit's KarmaLab is proud to be recognized alongside Dove, EA, Kraft Foods and other incredible partners for work that transformed authentic conversations into award-worthy campaigns.

Because the best creative doesn't interrupt culture—it starts with the people shaping it every day.

From helping redefine beauty standards with Dove, to bringing gamers together with EA, to turning fandom into cultural moments with Philadelphia Cream Cheese, these campaigns prove that the most impactful creative starts with understanding what people are already talking about.

Congratulations to our teams, partners, and the communities that inspired the work.

See you on the Croisette.

View Poll

Your optimization strategy is only as strong as your signals.

Join Reddit’s Signals Accelerator Webinars to learn how to improve signal quality, leverage Match Quality Score, and unlock stronger campaign performance across Reddit.

In these live 60-minute sessions, performance and measurement teams will learn:

📈 How optimization uses signals to drive results
🔗 Best practices for implementing Reddit Signals and connecting key third-party integrations
🎯 How to use Match Quality Score to diagnose and improve signal quality
⚡ Ways to strengthen measurement and scale performance with confidence

If you're responsible for campaign optimization, measurement, or growth, this content is built for you!

📍EMEA
📆 Jun 24, 2026 8:00 AM EDT / 1:00 PM BST / 2:00 PM CEST
🔗 Register here

📍North America
📆 Jun 24, 2026 2:00 PM EDT / 11:00 AM PDT
🔗 Register here

The best AI strategy might not start with a prompt. It might start with an experience people can't stop talking about.

Experiential marketing is becoming a visibility strategy in the age of AI. That's why we've curated a panel of leaders across B2C and B2B marketing to unpack how experiential is evolving into a visibility strategy in the age of AI. Join us for a research-backed conversation on turning offline moments into trusted online conversations that brands can't afford to ignore.

💡 James Finn, Global Head of Brand & Content, Audible
💡 Nate Schreiber, Co-CEO, CIVIC
💡 Benja Juster, Lead Global Producer, HubSpot
🎤 Moderated by Susan Billingsley, Head of Global Customer Marketing at Reddit

Because citations aren't earned by gaming the algorithm. They're earned by creating something worth discussing.

📍 Reddit Community Deli at Cannes Lions
📅 Tuesday, June 23
🕞 3:30–4:30 PM CET (3:00 PM arrival)

Register now

Reddit is known for having the hottest info on the freshest and flavorful food options when it comes to grabbing food on the go. What QSRs might not know: Your ad campaigns can feed off that knowledge, driving sleeper hit success with your menu options.

Join Reddit’s upcoming webinar, EXTRA CREDDIT: The Secret Menu, to explore how food culture, community, and consumer passion show up on Reddit — and how brands can turn those signals into smarter, more craveable campaigns.

You’ll hear from KarmaLab Creative Strategist and QSR lead Tanvi Tandon on how to build Reddit ads that tap into real menu fandom, cultural moments, and the conversations customers are already having.

📆 Wednesday, June 17 at 10am PST / 1pm EST
👉 Register Here

Mass marketing is out. Community immersion is in.

The question is: how can brands turn community intelligence into creative that drives action?

At Cannes Lions, we're bringing together an exceptional lineup of leaders in creativity, retail, beauty, and community strategy to explore how brands can turn those conversations into campaigns that earn attention, build trust, and drive action.

✨ David H., Vice President of Creative, Walmart
✨ Tina Fair, President of Consumer Products Division, L'Oréal North America
✨ Christina Kavalauskas, Global Head of KarmaLab, Reddit, Inc.
🎤 Audience Q&A moderated by Matthew Gerrard, Head of International Creative Strategy, Reddit

Join us as we unpack how community insights are reshaping the path to purchase and why 84% of shoppers say Reddit increases their confidence in purchase decisions.

📍 Reddit Cabana at Brand Beach, Cannes Lions International Festival of Creativity
📅 Monday, June 22
🕑 Arrivals: 2:00 PM | Panel: 2:30–3:15 PM CET
👉 Seats are limited, register now.

Travelers come to Reddit to look for the gear of their choice, and Ethnotek made it their mission to make it an easy decision. Integrating their Shopify catalog with Reddit Dynamic Product Ads, Ethnotek dialed in on their most relevant audiences with retargeting methods. Following every step of the buying journey, Ethnotek drove 4X ROAS with this seamless integration.

We took it a step further: Ethnotek saw great results, and working in collaboration with them, we've put together a guide for Shopify brands to find their own success.

Download our free guide, and you'll learn:

• How Reddit's Shopify integration connects your full catalog in one click
• Why Reddit communities deliver audiences with real purchase intent
• The DPA retargeting strategy that drove 4X ROAS for Ethnotek

Turn your catalog into conversions here.

With just two weeks to go until Cannes Lions kicks off, we're looking at the driving factors behind what gets audience attention around the world.

You can throw budget at campaigns, sure, but it takes more than that to keep audience attention. Cultural demographic is far from uniform. Understanding the cultural nuances behind the audiences you're reaching out to is the difference between a lesson learned and a successful campaign.

We’re hosting an exclusive fireside chat and panel featuring:
👉 Jim Squires, Reddit, Inc.
👉 Susan Kingston-Brown, UM Worldwide
👉 Shyam Venugopal, PepsiCo
👉 Paul Richardson-Owen, OMD
🎤 Moderated by Kimeko McCoy, Digiday and Paul Peterman, Reddit

Whether you’re managing a massive global portfolio or preparing your brand for its first international leap, you won't want to miss The New Rules for Global Growth.

📅 Wednesday, June 24th at 10:00 AM CET.

📍 Cannes Lions International Festival of Creativity at the Reddit Community Deli

🔗 Register Here

We're always innovating on ways to improve the Reddit Ads experience. We know there's a lot going on, and a lot to cover along the way, so why not stay even more informed? Reddit Digest is a quick, organized summary of everything we're focusing on, including areas to give your feedback, educational opportunities, and more.

Whether you're a seasoned Reddit Ads professional, or just getting started with your advertising journey on Reddit, Reddit Digest is a great one-stop source of info to keep you up to speed.

Reddit Digest includes:

• Upcoming Events
• Case Studies and Success Stories
• Product Updates (Tests, releases, invitations)
• Important updates

Get this month's Reddit Digest here!

At Cannes Lions International Festival of Creativity, we’re going beyond the polished narratives and into the reality of how B2B decisions are really made. From peer conversations and community forums to candid Slack messages that never show up in your attribution report, we are uncovering the dark funnel where deals are actually won and lost.

Join us for an AMA-style community council where leaders unpack what’s changed—and what most go-to-market strategies are still missing.

✨ Whitney Magnuson- Head of Brand and Media, Zoom

✨ Dave Steer- Chief Marketing Officer, Webflow

✨Laura Nestler - EVP of Community Reddit, Inc.

🎤 Moderated by Kate Kamel -Senior Director of Sales, Reddit, Inc.

Expect honest stories, sharp insights, and conversation you don’t want to miss.

📍 Live at Cannes Lions at the Reddit Community Deli
🎟️ Register Here

During the summer soccer season, Redditors are invited to build the world’s longest Coors chant through a first-of-its-kind interactive ad. The experience allows users to virtually pull a beer tap, adding an "o" to a scrolling "COOOORS" chant that stretches across the frozen peaks of the Rocky Mountains.

With every pull of the tap, fans trigger the legendary voice of iconic sportscaster Andrés Cantor, whose iconic, lung-busting "Gooooal!" is reimagined for the perfect pour.

Make the chant even longer.

Bird & Blend wanted to expand their audiences, but not in a general, at-scale sense: They wanted to make sure the people who were finding them were the people who loved their tea flavors and products. To achieve this, they combined two powerful aspects of Reddit Ads: Implementing tracking parameters like Reddit pixel and CAPI, and sharing the full scope of their product catalog using Dynamic Product Ads.

The result? A catalog that built high-affinity audiences based on retargeting methods, plus attribution that ensured conversions were fully accounted for. Attribution accuracy meant Bird & Blend knew exactly how well the campaign was performing:

• 84% CPA for DPA lower than always-on ads
• 55% CPM lower than Reddit benchmark
• 7.5X ROAS

And now, with Shopify's integration with Reddit Dynamic Product Ads, managing your Shopify catalog has been made an easier and more intuitive process. Less hassle, better results.

Read more about what Ryan Balani, Digital Marketing Manager at Bird & Blend Tea Co. had to say about their campaign's success.