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Sports fans are all about the moments that matter, and signing time is no different. With their "Rookie of the Year" campaign, Sharpie honed in on a small, but crucial detail: Making sure the signature lasted. Whether it's for fan memorabilia or inking a new deal with a team, the quality of the Sharpie S-Gel ink was meant for the moment.

Sharpie's success on Reddit came down to two points:

1. Focusing the creative. S-Gel was built on quality, and that emphasis was at the center of their creative strategy, using a mix of static and video assets in their campaign.
2. Targeting the right audiences. Targeting is at the heart of success for paid campaigns on Reddit. Sharpie sought out sports fans on Reddit via Community and Interest Targeting, making themselves visible alongside some of the most engaged fandoms on the platform.

The Results:

• 16% increase in brand views during campaign period, YoY
• 12% more efficient CPM vs benchmarks for awareness campaign
• 30% higher CTR vs benchmark for traffic campaigns

Read more on what Sharpie had to say about Reddit Ads.

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Reddit makes it easy to spin up a community around something, anything you might be interested in. Building a lasting community, though, is another story: It means coming prepared with what you want it to be focused on, who runs it, and how it runs.

Building a thriving community on Reddit takes time, focus and consistency, but the long-term impact of having an active and welcoming community can extend far beyond its own boundaries.

Some Things to Consider for Your Subreddit

• What's it for? Having a focus point for your subreddit acts as the central pillar that attracts people to what you're gathering people for. More specifically, are there other communities that share a similar focus, and how does yours differ?
• Who's it for? People arrive at subreddits with varying levels of experience on the focus point is. Is your space meant for them? Are there other communities that are better-suited for their needs? Distilling this not only helps dial in on the people you're trying to reach, it shows recognition for other communities doing the same thing.
• What's the vibe? Whether it's a casual space for just chatting, or staying on-topic for a specific subject, your focus boundaries play a big part in determining your subreddit's culture. Set that expectation, both in your actions as a community builder and in the subreddit's rules and guidelines.

We've got more considerations, plus community marketing strategies to help you get started.

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For parents trying to make the best choice for their kids, perspective is everything. Parents trust online communities more and more, as people share their individual experiences, including when it comes to what they buy for their kids. Showing up as a business on Reddit takes tact, especially when it comes to influencing buying decisions. How do you strike the balance of "being genuine, but raising consideration" for back-to-school shopping?

Join us for our webinar on how conversations drive back to school decisions, where we bring in a range of Reddit experts to share their perspectives. Listen in on what experiences brands have had, as well as the metrics our experts draw from to deliver insights on back-to-school shopping.

May 21, 2026

10:00am PST | 1:00pm EST

Register here

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If you've ever wanted to knock out getting certified in Reddit Ad Fundamentals, this session's for you. The Fundamentals Fast Track to Certification is tailor-fit to equip you with everything you'll need to know to run successful Reddit Ads campaigns, with instructor-led demos of the actual Ads Manager platform.

In this session, participants will:

• Receive a comprehensive overview of the Reddit platform, gaining insights into its significance within the advertising ecosystem.
• Delve into Reddit’s advertising products and advanced targeting options to effectively connect with your desired audiences.
• Understand vital brand safety protocols and creative best practices that are crucial for successful campaigns.

Dates & Times:

📅 May 20th @ 2 PM EST (NORAM) - Register here

📅 May 21st @ 2 PM GMT (EMEA) - Register here

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One big thing we've talked about: Sports fandom is where cultures on Reddit intersect, and in ways you might not expect. From individual contributors to senior leadership, fans are watching and talking about every big moment in their sports. So, how can you show up at the same time?

Join us on May 20 at 11:00 AM PT / 2:00 PM ET for Sports Fandom, Finance, and the Field of Opportunity, a Reddit webinar exploring how FinServ brands can tap into sports moments with credibility and impact.

We’ll dig into Reddit-driven insights, emerging trends, and creative best practices to help marketers better understand fan behavior and activate with confidence.

Link to register

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Finding your people on Reddit is a fundamental part of successfully understanding it. For small businesses, even more so; Reddit is full of niche audiences that small businesses can be the perfect fit for, but they have to know where and how those audiences show up.

Small businesses ask the same question: "How do I even get started on Reddit?"

Enter: The Small Business Guide to the Reddit Audience. Across millions of subreddit conversations, we uncovered how people on Reddit engage across industries and interests. Explore the trends driving conversations—and sales—for growing businesses like yours.

Learn how businesses owners found their community (and converted them to customers).

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This week, we’re celebrating small businesses across Reddit and the local communities they call home. Drop a comment and shout out a small business you love in your area–from your go-to coffee shop to your favorite local service. If they’re on Reddit, tag their username so they can see the love.

If you’ve got a small business in mind, go the extra mile: Tell us what makes them stand out to you, and how people can support them!

Name drop your favorite small biz and tell everyone what makes them so great!

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This week, we’re celebrating small businesses and the communities that support them across Reddit. Drop a comment below and shout out a small business you love. Bonus points if the business is on Reddit—feel free to tag their username so they can see the love!

If you’re a small business owner in this community, we’d love to hear from you. Which other small businesses here do you think are really getting it right? What are they doing that makes them stand out, and what can other businesses learn from them?

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This week, we’re celebrating small businesses and the communities that support them across Reddit. Drop a comment below and shout out a small business you love. Bonus points if the business is on Reddit—feel free to tag their username so they can see the love!

If you’re a small business owner in this community, we’d love to hear from you. Which other small businesses here do you think are really getting it right? What are they doing that makes them stand out, and what can other businesses learn from them?

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This week, we’re celebrating small businesses across Reddit and the local communities they call home. Drop a comment and shout out a small business you love in your area–from your go-to coffee shop to your favorite local service. If they’re on Reddit, tag their username so they can see the love.

If you’ve got a small business in mind, go the extra mile: Tell us what makes them stand out to you, and how people can support them!

Name drop your favorite small biz and tell everyone what makes them so great!

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If you’re a small business on Reddit, you’re here for a reason. Your customers are here too.

Reddit is where people ask questions, compare options, and share real experiences. What they look for, what they avoid, and what actually holds up.

Put that together and one thing stands out: trust. Conversations on Reddit aren’t polished. They’re honest. And that’s what makes them valuable.

When it comes to recommendations, trust builds reputation. And reputation brings in the customers you’re trying to reach. This National Small Business Week, we’re sharing what that looks like in action.

Small Business Shout-Outs

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We’re partnering with select subreddits to celebrate small businesses. Asking redditors to share the brands they love and why they keep coming back.

From local favorites to founders getting it right, this is where the community does what it does best: spotlight what matters.

As National Small Business Week kicks off, we'll be sharing threads for each of these subreddits, where you can see real recommendations from redditors on their favorite small businesses.

Check out the participating communities below:

r/smallbusiness

r/Businessowners

r/EntrepreneurRideAlong

r/StartupSoloFounder

r/LosAngeles

r/Atlanta

r/sanfrancisco

r/NewOrleans

Bringing in the Experts

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Got questions about growing your business on Reddit? We’re bringing in the people who know it best.

Join us on May 8 at 12:00 PM PT for an AMA with our Small Business Growth Team. We’ll cover what works, what to avoid, and how to get started with confidence.

What We Know Works

We’ve pulled together insights from real conversations, real campaigns, and real results to help you get started the right way.

Start with The People You’ll Meet on Reddit: A Small Business Guide to the Reddit Audience to understand how your customers show up, what they care about, and how to reach them.

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Whatever you’re selling, there’s a community for it. And chances are, they’re already talking about it.

Explore the resources, and get your small business started right on Reddit.

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Growing as a small business on Reddit is one of the most powerful ways to connect with real people who care about what you do. When you show up in the right communities, listen to what Redditors are talking about, and participate authentically, you can turn conversations into loyal customers and lasting impact.

For National Small Business Week, we’re bringing in members of Reddit’s Small Business Growth team to share real-world insights and examples that make it easier to get started and grow. Join us to:

• Learn the fundamentals of getting started on Reddit as a small business
• Get answers to common questions we hear from small businesses about being on Reddit
• Clear up misconceptions small businesses may have about Reddit
• See examples of small business success on Reddit and how you can apply those learnings

When: Friday, May 8th @ 12 PM PT

Who:
Lucy Cao, u/Upper_Homework7535, Product Marketing Manager for SMB ads
Jamie Xia, u/chaichaithecat, Product Manager for SMB ads
Hosted with u/redditforbusiness

Ask your questions below, and they will answer them live on Friday, May 8th at 12 pm PT.

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Newegg has built itself as a strong, lasting brand in the computer parts resale space. Their customers have long since trusted what they've offered, product-wise, while also seeing it as a valuable space to find deals for select components and peripherals. Over time, though, customer acquisition costs have grown. Enter Max campaigns.

Setting up their Max campaigns, Newegg aimed for efficiency, automating targeting and creative implementations. The results spoke for themselves, and in no time, Newegg had achieved the efficiency and scale they were looking for:

• 80% CPC below goal
• 2.2x CTR above goal

Read more about what Kidd Liu, Sr. Director of Performance Marketing at Newegg, had to say about Max campaigns.

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If you've had questions about running a business, especially on Reddit, chances are that you've asked about other peoples' experiences. With so much to keep track of, operating a business, or even just thinking about it, can be daunting. So it's natural to see what help you can get along the way.

Some communities, though, go above and beyond to help out prospective business owners. Whether that's setting up a comprehensive subreddit wiki, having dedicated question threads, or bringing in experts in particular aspects, these subreddits have gone the extra mile to be helpful, even if it's just to get ahead of really common questions.

What's a subreddit/community that's been helpful for you and your business? What'd they do that was helpful for your journey?

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You've got an audience. People are interested in what you're offering, but as far as getting them organized, who runs the show? This is where moderators come in.

Second Brick - What is a Reddit Moderator

Moderators are the cornerstone of how Reddit operates. In a basic sense, they determine how a subreddit runs, what's in it, and most importantly, the rules it has for the community.

This could be someone from your business, or someone you trust, like a superfan. Whomever you choose should know what they can do as a moderator, as well as what they should (or shouldn't) do as a moderator.

Things mods can do:

• Create the look and feel of the community
• Invite people to join the community
• Set rules and enforce posting and commenting guidelines
• Approve and remove posts/comments
• Grant user flair and post flair
• Lock threads or comments from receiving more comments and replies
• Ban spammers or other redditors who may be breaking community rules

Things mods can NOT do:

• See the list of subscribers
• Spam redditors about the new community
• Edit submissions or comments
• Know who voted on things
• Know who reported things

Moderating for People

Ultimately, moderation isn't just about keeping the subreddit working in proper order, it's also about shaping the culture of your subreddit. How you act as a moderator reflects on how the community acts.

Engaging as a regular member of the community builds trust, and for potentially controversial decisions you have to make as a moderator, that can afford you benefit of the doubt. Consequentially, taking too much or too little moderation action also has negative impacts.

An under-moderated space can feel like it's lost its purpose, or that bad actors aren't being addressed, both which lead to a loss of trust.

For over-moderated spaces, this can manifest as low activity as content and comments get removed, leading communities to believe engaging in the space isn't worth their time.

These standards shift, depending on what the community is for. As a business, determining this for your subreddit ahead of time, or working with your moderation team to do so, goes a long way to getting started on the right note.

Check out all the steps to getting a Reddit community started here.