B2B businesses struggling with marketing. Help me understand what your process is like.
Trying to understand how your B2B business competes in 2026 when ad markets are brutally expensive, the loudest in the room gets attention, and AI slop is everywhere. A few algorithms silo off even your own neighborhoods to you now.
It FEELS like so many B2B got lured into the shouting match vs more traditional methods for getting business and I'd just love to hear from some of you with a smaller B2B brand to understand what you're doing/what your process looks like.
How do you find business? (and what kind of B2B, are you physical location bound?)