How do you negotiate over email/text?
I know the make, model, trim, and color I want and have been emailing/texting basically every dealer in a 20 mile radius hoping to get the best OTD price, but it seems like no one wants to budge or get close to my target. I haven't bought a car in 13 years and this is my first car purchase as an adult so I don't entirely know how to approach this.
For reference I'm looking at a CR-V Hybrid Sport-L and am in the Southern California market. Planning to purchase tomorrow. Everyone on reddit is saying you should be able to get an OTD of 7-10% under MSRP. My real goal was $38.5. So far the best written offer I have is $40,436. I have one dealer who verbally promised me $40K flat OTD (but it's in a slightly different color) and another who has promised to work with me "toward a $39,999 OTD" if I come in (whatever "working toward" means?). When I sent the lowest written offer to some other dealers, one is saying he can work with that but I have to come in first, and I kind of want to tell him I'm not coming in anywhere first without an agreed upon number. Another came back with an offer that was literally higher.
How do you get them down? Is it just grinding and sending the written offer to each one, round by round, or should I be really aggressive and just CC every dealer on one email like I'm deciding tomorrow, who can get to my target price first? Or do you think that I won't get anywhere and that's just the price in the market (despite what others on reddit have said)?