Look at the long term
I know the frustration and the long periods of disappointment, but focus on the long term.
First all this is a thesis on the success of the company and not a sure thing. They could crash and burn and become bankrupt so don’t bet your house that the thesis is going to work.
I think the most important thing is where they are heading and its viability. I see hims beyond the initial online pharmacy it initially was. Just this itself would be amazing. I see them as a disruptive health care provider. Not just providing the drugs, not just helping with ailments but going into actual diagnostics of a person, truly understanding what they need not just giving a cookie cutter response, but actual tailored support for all health issues and preventative measures.
There’s going to be in the years ahead long periods of consolidation and/or erratic price swings up and down. Don’t look at the day to day. Disruptive innovation takes time, for the company who may stumble at times as they wade into uncharted waters and for regulation and customers to catch up to this innovation wave.
If you’re just looking for a quick 2x in a few months, personally I don’t think this is the right play, but if you’re looking for a bigger return which means fluctuating up la and downs and times of inactivity before a massive jump, this I see as the play on hims.