Copy Rant
Yes, I am such a miserable nitpick that I am ranting about copywriting. I can’t help myself. If you’re not similarly afflicted, you are fortunate.
In no particular order:
Can we delete the word “curate” yet? (Send it to hell with “bespoke”!) It was overplayed 10 years ago FFS. Also, it says nothing. Oh, you carefully select the product that you sell? So do 99% of all needlepoint shops. Sure, not every shop’s selection is my vibe, some may have a narrower or broader range, but they are all making choices for their market and clientele.
(To be fair, I do think Le Fil has good “curation”, I’m just so sick of the word.)
Why do I care that it was curated by the co-founder? Does the co-founder have some magical pedigree or talent to differentiate from all other needlepoint shop buyers? Is it rare for founders to make buying decisions at LNSs? Is this like Beyonce guest editing Vogue? I hate meaningless filler copy that could be used for almost any comparable product or seller.
Why is there a croissant emoji in the subject line?
Finally, I really, really, really want to know the good reasons for my very specific taste. That was just a tease. Tell me more.
End rant.