u/SkippyC

I'm a senior marketing manager at my organization and lead content strategy amongst a million other things. One of my key initiatives this year has been getting in front of AI with citations as they pertain to our ICPs. When HubSpot announced this tool, I was pretty excited. Something to show how well we are tracking across popular LLMs whooo!

Well the reality is, it's been nothing but a pain in my ass. Now leadership is curious about how we rank with AI, kinda like how we used to with SEO. So I set up our ICPs, and I built out the prompts we know those ICPs care about and would search for, and we keep showing up with 0% visibility into topics we have written about multiple times. The pages are set up largely in blog form with additional supplemental content spread across the site. Our site is also built properly, and has schema is included on each page.

These results are driving me crazy. I know we are doing the right thing with our content strategy and we've received viable leads through AI recommendations, which is another great signal that this is working. HubSpot then recommends that we build the most basic content that's basically the best of X product.

Am I being too specific with this tool? I know it's in beta, but this is embarrassing.

Full disclosure, I don't know anything about Reckless Ben or his YouTube or who he is outside from what the guys talked about on Side Stories. But this interview kinda sucked. I thought Henry was great but this Reckless Ben guy is a bit of a dud. Does he know anything or is he just picking random things to go after because that's his persona? The amount of "Dang" and "that's crazy" he had as a reaction to Henry telling him about Mormonism was so irritating.

Idk I'll probably get lambasted for not understanding this dude but just curious if others felt the same.