u/Smart-Photograph-219

This started as me trying to teach Claude to do proper brand work instead of jumping

straight to "pick some colours". It grew into a full skill and I've open-sourced it (MIT).

What it does — in order, because the order is the point:

brief → mood board & art direction (hard gate) → logo → colour → type → pattern →

mockups → guidelines. Every visual choice has to trace back to something in the brief.

A few things I think are actually useful:

- It drafts answers for you instead of asking blank questions. You react, you don't

compose. Turns out that's the whole game — people can't answer "what are your values"

but can correct a guess in seconds.

- The palette isn't picked because it looks nice. It's derived from your audience, your

stated feelings, and what your competitors already own.

- There's a colour-blindness + contrast checker that caught two failures I could not

see by eye — a 2.44:1 pairing that looks fine on a good monitor, and two colours that

become identical under protanopia.

What it does NOT do: draw your logo. I tested it hard and model-generated SVG marks just

aren't good enough yet — so it prepares everything and hands the drawing to you.

It's bilingual (built and tested in Arabic and English). Every rule in it came from a

real failure — I documented the seven the test run found.

Genuinely after feedback — if you run it on something real, I want to know what broke.