u/Some_Brain3008

Most ecommerce analytics give you a pretty good picture of what happens before and during a purchase - acquisition, conversion, etc.

But once the order is delivered, there seems to be a big blind spot.

Did the customer actually like the product?
Did it meet their expectations?
What almost made them return it?
Would they buy it again?

Reviews and support tickets give you some of this, but they're usually reactive and disconnected from the actual order/product.

Curious how other ecommerce teams handle this today. What signals do you look at after a purchase to understand whether a customer is actually happy?

I’d love to know if anyone has any tips for gathering feedback after a purchase.

The aim is to understand consumption, waste and overall feedback. The brand can make changes on the product, service, packaging, etc.

Historically, this process has been very slow so I’m looking to automate it. If anyone has any tips or similar issues please share them below or DM me.