u/SouthwestBLT

Spent my summer building the opposite of content marketing for our industry: Dayparter.com

Most resources in our industry are content marketing for someone's SaaS product or agency. For the last few months I've been building the opposite: dayparter.com. It's still new, but I think it can genuinely make your job easier, and I'm adding to it every week.

  • Vendor directory: figure out who's who in the zoo, get in touch with them, and grab their logo for your deck without wading through made-for-advertising nonsense. Every logo is verified by hand.
  • Calculators: CPM, CPCV, VTR and more, built for planning rather than one quick sum. Probably more features than a CPM calculator needs.
  • Templates: media plans, briefs, pacing tools. Stick your logo on and have at it.
  • Articles: mostly junior-focused for now: 101s, what agencies do, what programmatic actually is.

Totally free, no signup, no email capture, not tied to any agency or ad tech company. AI helped with the code; the design, writing is mine (AI statement). It'll hopefully carry a light amount of programmatic display down the track but at the moment its just something i am doing to be helpful.

I really hope you give it a look, would love any feedback or missing features you'd like to see.

reddit.com
u/SouthwestBLT — 8 days ago