Estis how are you?
Genuinely curious how everyone is doing out there --
I'm a solo esthetician in Northern CA, I've been in business for 2 years and theres been highs and lows, parts of me loves being in esthetics and skincare, and the other half wishes I did something else. Social media has sucked the passion out of me, and don't get me wrong I love social media but the amount of ads/accounts I see saying post x amount of days, do this font/style, talk like this not like that, use this hook, etc... my mind is going to explode. I'm exhausted!
If anyone has a solo practice and wants to share how their feeling i'd love to hear, or anyone in the field. Has anyone opened a business and then closed it? If you could do it all over what would you do differently?