Anyone else watching their brand vanish from ChatGPT recommendations?
Has anyone else noticed their brand basically disappearing from ChatGPT answers over the last few months? Like, you used to get mentioned when people asked "best tools for X" and now its just crickets.
I run marketing for a small B2B saas and we were doing fine in normal Google results, decent backlinks, the usual. But when I started actually testing prompts in ChatGPT and Perplexity to see who gets recommended in our category, we werent showing up at all. Our two biggest competitors were, and one of them is genuinely a worse product (I know, every founder says that, but in this case its true lol).
So I went down the rabbit hole of trying to figure out what these models are actually pulling from. As far as I can tell its a mix of Reddit threads, a few specific review sites, Quora to a smaller degree, and whatever wikipedia-ish corner of the web mentions you. Reddit specifically kept coming up in every breakdown I read. Which makes sense because the training data is heavy on it and the live retrieval stuff seems to favor it too.
The problem is, we have basically zero Reddit footprint. Nobody on our team posts here regularly, and the few times we tried it felt forced and got downvoted into oblivion. We ended up running it through Ghostplug for the last couple months just to start building some actual presence in the subs where our buyers hang out, and slowly we're starting to show up in a couple of the AI answers again. Hard to say what % is from that vs other stuff we changed but the direction is right.
Mostly im curious what other people are doing. Are you treating AI visibility as its own channel now with its own strategy, or just hoping your existing SEO work carries over? Because from where im sitting they feel like pretty different games.