Finally found it
I run two TikTok Shops doing around 100 orders/day combined. My competitors sell the same products (dried figs, chia seeds) and do 700–1,000 orders/day per shop.
Here's what they do:
- same affiliate make 5–10 videos for the same product.
- They aggressively push only one of those videos with ads.
- That video reaches 3–5 million views within a day, while the others get much lower views.
- After that, the whole product starts selling really well.
My question is: Why do they choose that one video? what make this video special? The engagement doesn't seem much different from the affiliate's other videos.
My theory is that instead of feeding GMV Max hundreds of videos, they focus on one winning creative to generate massive conversion data. Once that campaign is "trained," the other affiliates videos for the same product also start converting better and since it is converting more and more affiliate join and product more videos
what determine this winning creative for them? Has anyone else noticed this? Is that how GMV Max actually works, or am I missing something?