New coffee store improvements
Posted in here awhile back for my store NovaroCoffee.com but still struggling on a few things.
Happy to share any data needed, still relatively new to this. We’ve made some significant improvements since launch but I know there’s probably some things I’m missing.
Conversion rate MoM & AOV
April 1.32% & 22.74
May 1.26% & 22.60
June 2.82% & 31.64
CTR fluctuates between .88 - 1.8% depending on creative. But our cost per purchase is still way too high.
For some background been running meta ads only. Purchase conversion. Budget is small $10. Wanted to get things somewhat dialed before scaling budget.
Quickly realized that 1 12oz purchase wasn’t going to work unless we pushed AOV higher. So we started focusing on 2lb bags and added a bundle.
At this point I’m a bit lost on if it’s a creative issue or a landing page/website issue as ROA is still negative. We had a specific landing page we used for awhile, past week been testing straight to product page.
This is my first store so any advice would be helpful!