


Do you think this brand might be using Carolyn's name and image to sell their products?
I came across this Instagram page for a store called “Bessette.” It seems pretty obvious to me that they’re using Carolyn’s image and maiden name to market and sell luxury fashion. The collage in the post above includes an AI-generated image of Carolyn, along with a few other images. They’ve also apparently been featured in Vogue and Marie Claire.
Their website claims that the name “Bessette” comes from the Scandinavian term “BESAT,” meaning “obsessed.” They also describe the “Bessette Girl” as someone who likes to invest in herself and her wardrobe, someone who appreciates luxury but is considered in her choices and prioritizes quality pieces that transcend trends and seasons.
Does anyone else think they might be deliberately using Carolyn’s image and name to sell their products? I honestly wish her family would do something about this. Last year, when Timex used an image of John wearing their watch on Instagram, Jack Schlossberg commented that his family was going to take legal action, and the post was quickly taken down.
I feel like so many brands are using Carolyn’s image and association with her name to promote and profit from their products. What do you guys think?