How would you market a very niche, physical subscription product online?
I recently started a small monthly mail club built around my own watercolor art, films/shows, letters, music recommendations, and other paper goods. It's a pretty niche product, and I'm currently doing everything myself.
I've been posting on TikTok and a very few relevant Reddit communities, but I'm struggling with the bigger question of where to actually find the right audience rather than just posting more content and hoping people discover it.
For those who have grown a niche or creative product online:
- What marketing channels have actually brought you customers, rather than just views/followers?
- Would you focus on building an audience first, or trying to sell from the beginning?
- Are there any less-obvious channels that worked well for a physical product like this?
- How did you figure out who your actual target customer was?
I'm especially interested in hearing from people who sell creative, niche, or subscription-based products and started with a very small customer base.
I'd really appreciate hearing what worked (and what turned out to be a complete waste of time/money).