u/TTOutbound

Just kicked off my very first cold email campaign and could use some input from people who've been at this longer than me.

Setup:

• 100 Google Workspace accounts, warmed for 16 days
• Sending 8 emails per account per day
• Total list: 726 contacts
• Manually verified every lead against our ICP to make sure the copy actually fits

Results so far from step 1 (sent yesterday):

• Bounce rate: 0.3%
• 2 unsubscribes
• Everything else coming back has been OOO replies

I know it's early days, but I'm trying to figure out the right benchmark before I start tweaking things. At what point do you decide a campaign isn't working and start changing variables? Do you wait until the full sequence has run? A certain number of contacts touched? A specific reply rate threshold?

Don't want to pull the trigger on changes too early and chase noise, but also don't want to burn through the whole list on a copy/offer that isn't landing.

Appreciate any guidance