r/b2bemailing

Hey everyone,

I run an outbound agency. I work with commercial insurance, marketing/seo agencies, business funding and business brokerage firms. I wanted to do a quick post about my campaign and what I saw and compare experiences with the community.

I sent around half the volume to b2b leads, and the other half to local business leads. I found the latter to perform better (3.6% reply rate compared to 2.4, 80 more opportunities). I think it could be because they are less saturated or require services more compared to more established businesses who get emails 24/7.

I used google workspace as senders. Keeping the copy simple, around 60 words with a simple cta, plaintext. Warmed up for 14 days with custom .com domains that are similar to the brand of my clients.

Pretty standard but used verified leads from my provider to keep bounce rates below 1.5%. that seemed to really help maintain sending reputation. Did a 3 step sequence with first step introducing a case study with an easy ask, second step giving free value and third step doing a breakup. I saw most opportunities come from the first and second.

Wanted to ask the community what are you all seeing with outbound at the moment?

https://preview.redd.it/9c14g151auuh1.jpg?width=678&format=pjpg&auto=webp&s=26a9673755a7d0775efbd9c23d2e0763d646c665

It took me 1 hour just to research, write and outreach businesses. Do you guys have any idea if there is a better way to make this process much faster, and much more effective.

Currently my process is following the 5-email framework. I thought of automating it on n8n to save time for my business, but I don't know if my process would be effective enough. what do you guys think would be a more efficient and effective way to write emails for outreaching B2B companies?

Is it just me or does it seem like email campaigns are simply dying out. For safety’s sake I send out about 50 a day from my own domain and about 1000 a week from other warmed domians. Offer is set to precision. Total replies I’ve had in a month from almost 5 thousand emails is 4. Only one was interested. Am I being overly critical or has there been a real downturn in the industry? What are your thoughts?

You'll own:
- List building, enrichment, and verification
- Email infrastructure, deliverability, and copy testing
- LinkedIn sequences
- Routing replies and call-ready leads to SDRs, fast and clean
- The numbers: replies, meetings, and what's working by segment

You've done it before:
- Smartlead, Instantly, or Email Bison at 50k+ sends/month
- Clay, Apollo, or your own data pipeline
- Real numbers from campaigns you ran
- Strong base and uncapped potential. Path to lead the GTM team.

To apply: DM me one campaign you built, with the ICP, a sample email, and the results. No résumés.