I’ve seen people get responses from:
Cold email feels less like marketing now… and more like psychology.
Drop your funniest or most unexpected win below 👇
Google just quietly changed how SEO teams work.
Not because rankings disappeared.
Because “search volume” stopped being the main signal.
We’re seeing pages with lower volume keywords bring more pipeline than the big obvious terms everyone fights over.
Why?
Because AI summaries, Reddit threads, and community answers are filtering out weak intent searches before people even click.
The traffic that still reaches websites is way more intentional now.
A few things we’ve noticed lately:
• comparison keywords are converting harder than informational ones
• branded search is becoming a trust signal, not just navigation
• Reddit mentions are influencing clicks more than DR scores in some niches
• people trust screenshots and real examples over polished SEO copy
• best tools pages without firsthand experience feel dead instantly
Honestly feels like SEO is slowly merging with product marketing and community building.
The weird part?
A lot of companies still think publishing 50 AI blogs a month is a strategy.
Curious what others are seeing right now.
What’s one SEO tactic that worked insanely well 2 years ago but feels almost useless today?
A founder I know went all in on LinkedIn last year. Posted daily. Clean hooks, polished carousels, even hired a ghostwriter. On paper, everything improved. Impressions doubled. Engagement went up. But leads? Almost zero. So like everyone else, he blamed the algorithm, the niche, the timing. The usual excuses. But when we actually looked at what he was posting, the problem was obvious. Nothing he said was real. It was all optimized for reach, not truth. Safe takes. Recycled ideas. The kind of content that gets likes from other creators but completely ignored by actual buyers. So we changed one thing. Instead of posting what performs on LinkedIn, he started posting what was actually happening inside his business. Missed targets. Deals that fell through. Pricing mistakes. Campaigns that flopped and why. What he got wrong. What he’d do differently. Engagement dropped a bit. Fewer likes. But the quality shifted hard. People started replying with context. Asking real questions. Sharing their own problems. Within 6 weeks, he closed 3 deals directly from comments and DMs. No lead magnets. No funnels. No hacks. Just clarity.
Here’s the part most people don’t want to hear. LinkedIn right now is crowded with people building content brands, not actual businesses. They’re optimizing for impressions the same way big companies chase vanity metrics. It looks good for a while. Until it doesn’t. Because attention without trust doesn’t convert. And trust doesn’t come from polished content. It comes from earned perspective. The people actually winning on LinkedIn right now aren’t the best writers or the most consistent posters. They’re the ones closest to the problem. Operators. Builders. People still in the trenches. The dynamic is simple. Just like small focused companies beat big brands by obsessing over the product, small creators are beating “LinkedIn influencers” by obsessing over truth. If your LinkedIn isn’t driving anything meaningful, stop tweaking hooks, stop overthinking formats, stop chasing trends. Ask a better question. Are you actually saying something that only you can say, or are you just repackaging what already works? That gap is exactly where most people lose.