Have you ever known you were making the wrong decision, but still kept going? (I will not promote)
I learned a painful lesson twice.
I launched a product, and it failed. Looking back, I realized I had made a major assumption without talking to enough people with real industry experience.
While building my second product, I recognized that mistake. Halfway through, I realized again that I really needed someone with deep industry experience involved.
But I didn't have the money to hire someone, so I had two choices: stop building and wait until I could get the right expertise, or keep going with what I knew.
I kept going.
The frustrating part is that halfway through, I already knew I was probably making the same mistake. I knew there was a good chance it would fail.
But I kept telling myself things like, "This is still a good direction," "I'll learn by building this," and "Maybe these extra things I'm adding will eventually make it work."
I was basically finding reasons to continue because I liked the direction and didn't want to accept what I was already seeing.
Eventually, I failed again.
The hardest part is that I already knew the lesson from the first time. I just couldn't see the truth clearly while I was emotionally invested in what I was building.
Now I'm wondering about the difference between not giving up and simply continuing because you've already invested so much.
Have you ever realized halfway through that you were heading in the wrong direction, but still continued because you had already invested so much?