r/leadgeninsiders

**Title:** Built an AI-powered B2B cold outreach system from scratch as a solo founder — tested it on 23 enterprise prospects. Happy to share the setup if anyone wants it.

**Body:**

I'm Brendon, a solo founder from Perth, AU. Building a B2B SaaS product (a CRM for law firms and financial services) with no funding, no team, no existing network in the industry.

To get in front of enterprise decision-makers I built a complete outreach system from scratch inside an AI agent platform. Here's what it does:

* Identifies and vets prospects by name, firm, role, and fit before any email goes out

* Sends personalised cold emails to managing directors and senior partners at target firms

* Flags high-intent replies automatically so I get an alert the moment someone's warm

* Runs follow-up sequences without me touching it

No spray and pray. Every prospect is named, researched, and matched to a specific angle before we send.

I've used it to contact 23 enterprise firms across Perth, Sydney and Melbourne. The system is live and running right now.

Not selling anything here. Just testing whether other B2B founders or SaaS builders would actually use a setup like this before I spend time packaging it properly.

If you want the full breakdown of how it works — or want the setup for your own product — drop a comment.

I work for beauty salons and also do content marketing for them, but the difficulty is huge.

I vet clients very strictly: a long questionnaire that asks about their revenue and how much they're willing to invest, then a discovery call, then a sales video call.

I spend a lot of time talking with them before any payment happens.

My contract is strict too, and it clearly states that I don't guarantee earnings or results. I also set expectations from the start.

Even so, it's incredibly hard to get them to understand that if they don't call leads quickly and only send messages, results suffer.

They have to be willing to basically become a call center, because that's what the job requires.

They also need patience, because some things simply take a long time. Many of them are so frustrated that they don't see it. I explain it over and over, and it still doesn't land.

At this point I'm honestly wondering if running ads just isn't in my nature, even though I consistently deliver 35> new leads per month for these clients. They always expect so much more.

Do you run into the same problems with this type of client? How do you handle it?