u/TaxBowl

Any lenders do fixed rate SBA Loans?

So going to personally A / B test but thought would ask what is performing better as far as lead cost / lead quality / bots?

Niche: Full Service Accounting Tax

1. Optimized instant lead forms

Qualifying questions

Manually filling out phone number field

No SMS verification (heard cost sky rockets, and the above solves most issues.

Meta will fire lead events for all form fills bots or not

Possible advantage less friction, maybe meta rewards you more for staying on platform?

2. Optimized external site

Astro CDN ultra fast loads <100ms

Either homepage CTA, specific landing page with form

Cloudflare bot blocking

Honeypot fields on form bot detection

Additional re captcha lowest setting

External site you should theoretically catch more bots and starve them of event back to meta, theoretically improving targeting as it learns. More control of

Higher intent users

Anyway appreciate feedback from users who have tested it.