Are we actually trying to reach the younger generation, or just complaining that they aren’t listening?
I often hear clergy and church leaders complain that Christian values and practices don’t appeal to the younger generation. I wondered whether the problem is partly how we are trying to reach them.
Facebook, YouTube and other platforms are like huge carnivals where people come primarily for entertainment. Posting Christian content there is like setting up a small shop in a corner of the carnival and expecting everyone to notice it.
I suggested creating a separate Christian digital space where discovery happens organically. When the idea didn’t get much traction, I eventually built an app myself. It aggregates content from multiple Christian websites into a regularly updated feed, along with the Bible, hymns, biblical games and other resources.
I also made it church-exclusive—churches are onboarded first, followed by their members—to keep it within the Christian community.
What surprised me was the resistance. Some leadership questioned who authorised me to build it, said nothing would come of it, and even questioned why it was free—assuming there must be some ulterior motive like selling data.
But we have no problem putting church content on Facebook and YouTube, despite knowing how these platforms monetise attention and data. And many church social media accounts have engagement from less than 1% of their subscribers.
Maybe my approach is wrong. Maybe the app will fail. But shouldn’t we at least be willing to experiment?
Are we genuinely looking for new ways to reach the younger generation, or have we become more comfortable complaining that they aren’t listening?