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SUCCESS. This is the universal goal. It is a factor that is inherent in every man's endeavours, and, that leads to the achievement or otherwise of a person's or group's specific and unique goals and objectives. Failure to achieve it often leads to an abandonment of an activity being carried out. On the other hand, the achievement of success in the small or lower-level tasks often leads or generates a desire to move on to the next level. It creates a momentum within a person or a group of people.