GHL Email Deliverability Issue
Hey Guys, need suggestions and most probably a guidance
Hey everyone,
I’d really appreciate some guidance regarding a deliverability situation I’m currently helping a client through inside GHL.
Here’s the full situation:
My client recently migrated from Kartra to GoHighLevel for email sending.
Previously, emails were being sent from:
name@domain.com
Now GHL has her configured to send from a subdomain (LeadConnecter):
name@lc.domian.com
Since the migration, inbox placement has dropped significantly and most emails are now landing in Promotions or Spam, with recent open rates dropping as low as 5%.
Current setup/details:
- SPF = passing
- DKIM = passing
- DMARC record now exists but currently set to p=none
- Domain is NOT blacklisted according to MXToolbox
- List size is relatively small (around 1200–1300 contacts)
- Sending volume is low/moderate
- We’ve started switching to short plain-text conversational emails
- We are warming gradually in smaller batches
- No aggressive promotions currently
- Root domain had historical deliverability inconsistencies before migration as well
A few things I’m trying to understand from experienced GHL users:
- Is switching from the root domain to a new subdomain inside GHL enough to effectively reset sender reputation in Gmail’s eyes?
- Would you recommend continuing with the subdomain long-term, or would you instead recommend warming the root domain properly and sending directly from there?
- How much of an impact does GHL’s shared sending infrastructure typically have on inbox placement?
- Would connecting a dedicated SMTP provider like Mailgun or SendGrid significantly improve deliverability in this scenario?
- At what stage would you recommend moving DMARC from p=none to quarantine/reject?
- Would you temporarily disable click tracking/open tracking during the warm-up/reputation rebuilding phase?
- Roughly how long would you expect proper inbox trust rebuilding to take in a situation like this assuming:
- gradual warm-up
- engaged segments only
- reply-driven sends
- low complaint rates
- clean authentication
The goal right now is not scaling volume aggressively.
The goal is:
- recovering inbox placement
- rebuilding sender reputation
- and getting stable primary inbox delivery again before resuming regular promotional/workshop emails.
Would really appreciate any guidance from people who’ve dealt with similar GHL migration/reputation issues before.
Thank you!