
(B2B SaaS) How is generative search changing SEO and product marketing strategy?
Hi everyone! 👋
I’m currently researching how the rise of AI Overviews, ChatGPT Search, and other generative search engines is changing the way B2B SaaS companies think about SEO, content strategy, product visibility, and product marketing.
I’m particularly interested in hearing from people working in product marketing, product management, SEO, content, or growth about how (or whether) generative search is affecting your strategy — what you’re changing, what’s working, and what you think companies should be preparing for.
I’m also collecting responses for my bachelor’s thesis. If you work in this space and have 3–5 minutes, I’d really appreciate your input. The survey is fully anonymous, and the responses will be used exclusively for my research.
Link to Survey👉 https://forms.gle/Hv5wK9RNuWQXZ8Bo7
I’d also love to hear your thoughts in the comments, especially if you’ve already started adapting your SEO or product marketing strategy for AI-driven search. Thanks so much! 🙏