Sudden drop to zero clicks/impressions in Search Console after months of steady traffic, what happened?
Hey everyone, hoping to get some outside perspective on this.
Site: a taxi/transfer service site in Sri Lanka
For the past 3 months my Search Console performance was pretty stable averaging around 25-40 clicks/day and 800-1600 impressions/day, with one clear spike around late May/early June (hit \~60 clicks and 2.4K impressions in a single day).
Average CTR sits at 1.4%, average position 9.3.
Then in the last few days of the graph (right around 6/28-7/1), both clicks and impressions crashed to almost zero and have stayed flat since.
Total for the 3-month period: 1.85K clicks, 128K impressions.
A few things I’m trying to rule out:
No recent core update that I’m aware of in that exact window
Haven’t touched robots.txt or made major site changes recently
Not sure yet if it’s indexing-related, a manual action, or a technical issue (server/hosting/DNS)
Questions for anyone who’s seen this pattern before:
Is a cliff-drop like this (not a gradual decline) usually more indicative of a technical/crawl issue vs. an algorithmic hit?
What’s the first place you’d check Coverage report, manual actions, robots.txt, or something else?
Anyone else notice a wider pattern of drops around this same late-June/early-July timeframe?
Happy to share more screenshots if it helps diagnose.
Thanks in advance.