complete beginner at cold email where do I even start?
Our team has been trying to figure out cold email for the past month and honestly feeling pretty lost. My boss want me to start reaching out to potential clients but I have no idea where to begin.
I've read some basic cold email tips online but they all seem to contradict each other some say keep it short other say you need to personalize everything. Some say follow up 7 time others say that is too pushy. My boss keeps asking for updates and i don't even have a coherent strategy to show him yet.
Rn I'm manually finding contacts on linkedin which takes forever. Tried a few chrome extensions but the data is usually outdated, i've been looking at tools like cognism and apollo for finding email addresses at scale also checking out prospeo since a couple people in another thread said the accuracy is better, but have not pulled the trigger on any paid tools yet.
for those who do cold emails outreach successfully what actually works? Should I focus more on the email copy or on finding the right contacts first? and how many follow ups is too many? and cold email tips that actually get responses would be huge.