r/MarketingMentor

some newly launched mcp for email marketing

Every Friday, I make it a point to write down one thing each direct report has done that I haven’t acknowledged yet.

I’m not talking about performance reviews or project milestones; I focus specifically on the small things that are easy to overlook. This includes a thoughtful question asked in a meeting, a piece of work that exceeded expectations, or a moment when someone handled a difficult situation without escalating it.

The following week, I mentioned these observations casually. I might bring it up in passing or at the beginning of a one-on-one meeting: “That question you asked during the brief on Tuesday was the right one. It changed the direction of the campaign.”

Why does this approach work?

Senior team members, in particular, often stop receiving specific feedback after a while. While they may regularly get compliments like “great work,” detailed feedback that shows I’m paying attention makes a significant impact.

This practice also forces me to actively notice what my team members are doing, rather than merely focusing on what they deliver. These are two very different aspects.

There’s an uncomfortable side to this habit as well:

On weeks when I struggle to find something to write down for someone, I learn something important about myself as a manager. It might indicate that I’ve been too distant from their work, or it may point to an issue that I need to address directly.

This is a simple habit, and I’ve recommended it to every manager I’ve worked with. Unfortunately, only about one in five actually adopts it.

someone help. memorial day is literally right there and i have a blank screen.

been doing some research and saw some brands sending 6-7 emails in a 15 day span. feels like a lot no? like at what point does it just kill your deliverability and annoy everyone on the list.

how many are you guys actually sending and are graphics worth the effort or is plain text the move rn.

my stupid research

I am thinking to start an ecommerce dtc and was thinking of doing, (hiring freelancer to do) email marketing for the products alongside social media. Is it worth the shot?

Thank you for answering my questions.

Could you please refer me to the best sources for the following. (I received flawed answers from LLMs):

1. ¨These days the real money is in B2B Trade Publication. Search for industries with high ticket products (manufacturing, medical tech, enterprise saas). Usually I find them by looking where the industry leaders are running their whitepaper ads.¨ Where do industry leaders run these ads? (by extension: sponsored articles - how can I find this)?

2. Where can I find databases/ lists of B2B magazines/ journals - not trade journals or commercial magazines?

. How can I find trade journals and/ or writing opportunities through industry associations and conference sponsor lists?

4. Do newsletters pay freelance writers relatively well? Even today? If so, where can I find them?

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Research shows me none of the old ¨tricks¨ for finding high-paying writing opportunities work today. Even for trade journals. A shrunk market and hyper-saturated. I need to be creative. I plan to approach emerging publications and publications in foreign countries. (Tracking back from bylines no longer works nor do keyword-insertions in LI and the like). Do you have any other supremely creative ideas that i could try?

I am 26 years old and i have a 9-5 job. I recently started my own business as a painting contractor. In order to be more efficient and organized with my business, I created a CRM (customer relationship management) system and converted it into an app to help other contractors and tradesman. Does anyone have any advice on how to market something like this? Its hard with Facebook groups because they all have restrictions.

We’ve been reviewing our law firm’s web marketing strategy recently and I’m realizing how many moving pieces there are once you go beyond having a decent website.

You start with a site redesign, then suddenly you're talking about local SEO, Google Business optimization, landing pages, intake funnels, content strategy, paid traffic, call tracking, reviews, and conversion rates. It feels like every piece affects another.

We’ve had conversations with a few providers ranging from larger legal marketing companies to smaller strategy-focused groups like Clectiq and Rankings, and the recommendations are all over the place. Some focus heavily on traffic generation. Others seem more interested in improving what happens after traffic arrives.

Feels like law firm web marketing has shifted from just "get visitors" to building an entire system around lead quality and conversion.

Would love to hear what ended up making the biggest difference for firms that have gone deeper into this.

I have been testing both for the past week and truly cannot decide. My agency sends about 50k emails per month for saas clients.

snov seems to have been around longer but their data feels stale sometimes? Like I'll find emails that bounce even though they say verified. prospeo's emails seem fresher but I'm wondering if that's just my small sample size.

What I really need to know:

• Which one has better mobile number data? We're doing more multi channel outreach now.
• How's the API speed if I'm enriching 10k contacts at once?
• Anyone used both for EU contacts specifically?
• Real accuracy rates? Both claim 95%+ but that seems optimistic.

Price wise Prospeo looks cheaper but snov has that email warmup feature built in which could save me on a separate tool. Though I already use Instantly for that so maybe doesn't matter.

I also briefly looked at Apollo but their credit system confused me and I didn't want to deal with another learning curve. Just want a solid email finder that actually delivers clean data.

Would love to hear from people who've used both extensively not just tried free trials.

Been in growth for years. I have noticed a pattern: nobody writes case studies about the campaigns that FAILED. Only successes, told as if they were carefully planned from day one.

The truth nobody says out loud:

- Most viral posts are accidents

- The frameworks are post-hoc narratives built to sell courses

- The real edge is volume of attempts, not strategy

- Survivorship bias is the entire LinkedIn marketing genre

Every time I dig into a "we 10x'd our growth with this one framework" post, the real story is: they tried 40 things, 39 flopped, one worked, and now there is a framework wrapped around the one that worked.

Am I wrong here? Anyone willing to share a campaign that failed badly and what you actually learned (not the polished LinkedIn version)?

Hootsuite being 99 per user per month is wild if your team is more than one person. I was looking at alternatives and Vista Social has a pretty aggressive switch offer right now. It says 6 months free for the full platform with migration included (is that always a charge?). They say they move reports workflows and approval chains too so I guess I can see how that could cost money if youre paying a rep to do the legwork. That is the part that matters because switching tools is usually the reason nobody switches.

I feel like this may be a bit of a personal post compared to most things on here. I apologize for the length.

I am so scared for whatever reason, to take the next steps for my business. For context, I started a video game coaching business a few years ago, and I scaled entirely organically. The content I made for it really took off. Few hundred k follows, tens of millions of views, all within 5 months. When it started becoming a real gig and a full time role, I decided I really didn’t want to be known as that “video game” guy, and I ended up stepping away from it and going back to college. After graduating, I didn’t know what path I wanted to take. But I had a few friends approach me, knowing my content creation background, and asked me if I could take over organic content for their new businesses. The content I made for them did remarkably well. One business was a coaching service business, and I brought it from brand new to 15k/mo, and we scaled exclusively with organic content. The other, a local wellness studio, I had a slightly tougher time with, but I still managed to take them from brand new, to now around 20 new memberships. Again, just with short form organic content, that we would occasionally as local paid ads.

Now, they’ve talked to lots of people, and people have seen what I’ve done through LinkedIn, and I’ve had maybe 10 new people reach out to me, asking for the same. But I’m completely frozen. Firstly, they all want ME, and me specifically, to just come in and basically take over their entire social media. With the work I do, I could handle 3-4 clients at an absolute maximum. So I don’t know what to do, I was thinking of just creating a business that makes educational content (which is my style) for their businesses, maybe 10-15/mo? But then I don’t know what to actually charge for that? And then on top of that, a lot of these businesses I really don’t know if I can help them. I’m not as confident as I was with my friend’s business. Plus those were my friends, these are actual people and I don’t know but I’m nervous as hell.

On top of that, if I did take on more work I’d have to hire people, and that’s another thing I’m freaking out about. I don’t know what that process looks like, I don’t know how to stay on top of somebody. The only jobs I worked before this was at a recycling center in high school, and then I worked as a student editor for lots of short films. I don’t know how all this works.

I’m not a neat person, my heads all over the place all the time. Sometimes I work really well sometimes I fall apart and can’t seem to focus. When it’s just me it’s fine because, if I need a few days I can take a few days. And with my friends it was fine because, I’m only working at maybe 50% capacity with just them 2 so I can have bad days and it’s still okay.

I don’t know, I’m sorry for the rant. I feel under qualified, I’m scared to ask people I don’t know for money. I don’t know how I’d ever hire somebody. I don’t entirely trust myself to stay consistent. If anybody has some business advice or human advice, I’d really appreciate it.

I just want to tell you that this is my first post here. I would like to introduce myself here that I am a digital marketer.

I help to grow your business through the digital marketing if anyone wants to know anything related to this field feel free to ask me about- SEO, CRM, Meta ads, Website Designing also if you want to learn Digital Marketing so I really love to help you in this criteria.

Thank you 🙏🏻🙏🏻

just finished my college exams and now i wanna enter digital marketing properly, but everywhere online people keep saying the industry is cooked

some say beginners have no future now, while others say a few areas are still booming if you learn the right thing early

i’m naturally creative and i wanna focus on ONE skill first, get an internship, then turn it into a real career instead of learning random things

if you had to start from zero again TODAY with limited time… what would you learn first and why?

and pls give genuine answers 😭 not the “do everything” type

One digital marketing tip that actually works?

Stop trying to sell in every single post.

A lot of businesses only post things like:
“Buy now.”
“Offer ending soon.”
“DM to order.”

But honestly, people usually connect more with brands that provide value first.

The pages that grow consistently are often the ones that:

• educate
• entertain
• solve problems
• share relatable content

before asking for a sale.

For example, a small clothing brand can share:

• styling tips
• behind-the-scenes content
• packaging videos
• customer stories
• fashion mistakes to avoid

instead of only posting product photos every day.

This builds trust and keeps people engaged with the brand.

Another thing I’ve noticed:
Consistency matters more than perfection.

You don’t need cinematic videos or expensive equipment to grow online. Clear messaging, good design, and regular posting already put you ahead of many businesses.

Digital marketing works best when people feel connected to the brand — not when they feel constantly sold to.

Hey. Currently, I'm in my third year specializing in HR but I feel like I'm kinda interested to learn and explore marketing especially in social media. I'm worried if my degree affects me to get a job or internship in a marketing.

we've had snov for about 18 months and the contact accuracy has definitely taken a hit. getting way more bounces than i used to, especially on emails they mark as "verified". support basically just shrugs when i report bad data.

the drip campaigns still work fine and the warmup is decent, but when half your emails bounce or are catch-alls it doesn't matter how good your sequences are. plus they raised prices again last month which is annoying when the quality is going the other direction.

anyone found a good replacement? i need something with similar search filters and bulk enrichment. been testing a few things - Apollo's data seems better but their UI is clunky as hell. Prospeo's accuracy has been solid in my tests but their search isn't as deep yet. tried UpLead briefly too but the credits ran out way too fast for our volume.

mostly doing outbound to tech companies, sending about 5k emails/week. need good mobile data too since we're doing some cold calling on the side. what's everyone else using as a snov.io alternative these days?