u/Deep-Book-9664

I feel like this may be a bit of a personal post compared to most things on here. I apologize for the length.

I am so scared for whatever reason, to take the next steps for my business. For context, I started a video game coaching business a few years ago, and I scaled entirely organically. The content I made for it really took off. Few hundred k follows, tens of millions of views, all within 5 months. When it started becoming a real gig and a full time role, I decided I really didn’t want to be known as that “video game” guy, and I ended up stepping away from it and going back to college. After graduating, I didn’t know what path I wanted to take. But I had a few friends approach me, knowing my content creation background, and asked me if I could take over organic content for their new businesses. The content I made for them did remarkably well. One business was a coaching service business, and I brought it from brand new to 15k/mo, and we scaled exclusively with organic content. The other, a local wellness studio, I had a slightly tougher time with, but I still managed to take them from brand new, to now around 20 new memberships. Again, just with short form organic content, that we would occasionally as local paid ads.

Now, they’ve talked to lots of people, and people have seen what I’ve done through LinkedIn, and I’ve had maybe 10 new people reach out to me, asking for the same. But I’m completely frozen. Firstly, they all want ME, and me specifically, to just come in and basically take over their entire social media. With the work I do, I could handle 3-4 clients at an absolute maximum. So I don’t know what to do, I was thinking of just creating a business that makes educational content (which is my style) for their businesses, maybe 10-15/mo? But then I don’t know what to actually charge for that? And then on top of that, a lot of these businesses I really don’t know if I can help them. I’m not as confident as I was with my friend’s business. Plus those were my friends, these are actual people and I don’t know but I’m nervous as hell.

On top of that, if I did take on more work I’d have to hire people, and that’s another thing I’m freaking out about. I don’t know what that process looks like, I don’t know how to stay on top of somebody. The only jobs I worked before this was at a recycling center in high school, and then I worked as a student editor for lots of short films. I don’t know how all this works.

I’m not a neat person, my heads all over the place all the time. Sometimes I work really well sometimes I fall apart and can’t seem to focus. When it’s just me it’s fine because, if I need a few days I can take a few days. And with my friends it was fine because, I’m only working at maybe 50% capacity with just them 2 so I can have bad days and it’s still okay.

I don’t know, I’m sorry for the rant. I feel under qualified, I’m scared to ask people I don’t know for money. I don’t know how I’d ever hire somebody. I don’t entirely trust myself to stay consistent. If anybody has some business advice or human advice, I’d really appreciate it.

For information about me, I know I sound 18 in this but I’m 25. I graduated 2 years late because I took 2 gap years when my little brother died.

I feel like this may be a bit of a personal post compared to most things on here. I apologize for the length.

I am so scared for whatever reason, to take the next steps for my business. For context, I started a video game coaching business a few years ago, and I scaled entirely organically. The content I made for it really took off. Few hundred k follows, tens of millions of views, all within 5 months. When it started becoming a real gig and a full time role, I decided I really didn’t want to be known as that “video game” guy, and I ended up stepping away from it and going back to college. After graduating, I didn’t know what path I wanted to take. But I had a few friends approach me, knowing my content creation background, and asked me if I could take over organic content for their new businesses. The content I made for them did remarkably well. One business was a coaching service business, and I brought it from brand new to 15k/mo, and we scaled exclusively with organic content. The other, a local wellness studio, I had a slightly tougher time with, but I still managed to take them from brand new, to now around 20 new memberships. Again, just with short form organic content, that we would occasionally as local paid ads.

Now, they’ve talked to lots of people, and people have seen what I’ve done through LinkedIn, and I’ve had maybe 10 new people reach out to me, asking for the same. But I’m completely frozen. Firstly, they all want ME, and me specifically, to just come in and basically take over their entire social media. With the work I do, I could handle 3-4 clients at an absolute maximum. So I don’t know what to do, I was thinking of just creating a business that makes educational content (which is my style) for their businesses, maybe 10-15/mo? But then I don’t know what to actually charge for that? And then on top of that, a lot of these businesses I really don’t know if I can help them. I’m not as confident as I was with my friend’s business. Plus those were my friends, these are actual people and I don’t know but I’m nervous as hell.

On top of that, if I did take on more work I’d have to hire people, and that’s another thing I’m freaking out about. I don’t know what that process looks like, I don’t know how to stay on top of somebody. The only jobs I worked before this was at a recycling center in high school, and then I worked as a student editor for lots of short films. I don’t know how all this works.

I’m not a neat person, my heads all over the place all the time. Sometimes I work really well sometimes I fall apart and can’t seem to focus. When it’s just me it’s fine because, if I need a few days I can take a few days. And with my friends it was fine because, I’m only working at maybe 50% capacity with just them 2 so I can have bad days and it’s still okay.

I don’t know, I’m sorry for the rant. I feel under qualified, I’m scared to ask people I don’t know for money. I don’t know how I’d ever hire somebody. I don’t entirely trust myself to stay consistent. If anybody has some business advice or human advice, I’d really appreciate it.

I’m an influencer, most of my videos get around 200k views. I was asked to promote a website and got paid 1500 dollars. I wrote the script, they approved, shot, edited and posted it. So far it’s been 6 hours but it’s completely flopped like I’ve never seen. Only 7k views. I feel bad, and I know they’re the one that took the gamble and I did everything they asked but for how much they paid for an integration I want to give them something more.

Should I offer to integrate them in another post for free? Does that make me look too apologetic, cheap, or unprofessional?

Location: Los Angeles

I live in a 6 story building. The elevator has always had problems, it doesn’t seem to have a motion sensor so anytime you try to stop it with your arm it “bites” you. About 15 days ago it tapped out. There was a repairman who came the next day, nothing happened. Since then, I’ve only seen somebody check it out one other time. According to the tenants the building has a long history of being cheap.

Anyways, one of my neighbors who lives on the third floor is an elderly woman who can barely walk. She has a walker and is completely hunched over. I just got back from a run tonight when I saw her struggling to get back into the building. I had to carry her things and help her up the stairs. She was complaining that the elevator has been out and they’re not doing anything about it. I genuinely don’t understand how she can ever do this by herself, I feel like something’s going to happen. I don’t know if the building is violating any civil codes or breaking any laws, but it all feels horribly wrong.

I also just had a fridge issue where it was leaking black sludge, it took them 4 weeks to finally send somebody to fix it. By then I had reached out 6 times.

Can anybody give me some guidance?

4 years ago, I was a successful content creator. I had a video game coaching business and my account grew to 100k+ followers and 20 million views in 3-4 months. What I originally intended as a side gig ended up becoming a full time job. I would’ve made way more had I gone full influencer instead of going back to college, but here I am. I put the account aside because I didn’t want to be known as that “video game” guy, I was kind of embarrassed by it. So I went back to pursue my degree.

When I graduated, my gf had an idea for a coaching business of her own. I thought maybe I could recreate what I did for myself, for her. Sure enough, I did. 30 posts in, she went from non existent to $15k a month, 5 million views across platforms, and the account is growing rapidly.

I did both of these by posting educational content on the platform and building the brand online with the CTA to follow instead of buy (this will be relevant to my question). My gf, with no sales experience, converted her sales calls at a whopping 80% because people were already sold on her by the time they booked a call.

Here’s my position and my problem. I don’t have a “business”, I’m just a guy who’s very good at something. And in the last 2 weeks, I’ve had several people reach out to me who know who I am, heard about me through someone, or saw my success stories online. They want to work with me, but I don’t know what to offer them. All 4-5 of them want me to be a full time social media manager/strategist for their business. I’m talking content production, ideation, editing, posting, everything. Everything I’m doing for my GF.

I can’t do that for all of them. Personally, I can handle 2-3 clients MAX with the amount of work I do.

I do not know where to go from here, and I don’t know what business model I want to pursue.

Am I becoming a high end social media manager, hiring editors and just becoming a manager and strategist?

Do I double down on my video style and become a content production agency that makes educational content for anybody selling their expertise, founder-led brands, service businesses, etc?

Or do I pick and choose only a handful of clients I really believe in, maybe 3, and just take a stake in them, either profit or ownership, and just go all in that way?

I would really appreciate all your opinions and guidance, I’m mostly just nervous because I’ve done everything solo my whole life, and now I feel like I’m coming to the point I need to hire people.