Law firm web marketing feels way more fragmented than I expected
We’ve been reviewing our law firm’s web marketing strategy recently and I’m realizing how many moving pieces there are once you go beyond having a decent website.
You start with a site redesign, then suddenly you're talking about local SEO, Google Business optimization, landing pages, intake funnels, content strategy, paid traffic, call tracking, reviews, and conversion rates. It feels like every piece affects another.
We’ve had conversations with a few providers ranging from larger legal marketing companies to smaller strategy-focused groups like Clectiq and Rankings, and the recommendations are all over the place. Some focus heavily on traffic generation. Others seem more interested in improving what happens after traffic arrives.
Feels like law firm web marketing has shifted from just "get visitors" to building an entire system around lead quality and conversion.
Would love to hear what ended up making the biggest difference for firms that have gone deeper into this.