
Secrets of Strixhaven Becomes #1 Most Successful In-Universe MTG Set
Numbers are in, secret's out: Secrets of Strixhaven is Magic's best-selling in-universe set of all time, a title it's taking directly from Lorwyn Eclipsed just 3 months ago, which in turn stole the crown from Tarkir: Dragonstorm last year.
Universes Beyond sets still outclass these sets by quite a bit: The three best-sellers period are Lord of the Rings, Final Fantasy, and Avatar: The Last Airbender. But SOS is proof that Magic's own worldbuilding and in-house sets still hold up, and that people are showing their support of these "Multiverse" sets, as MTG now refers to them.
Of course, we only have one such set left this year, surrounded by 3 UB sets (Marvel, Hobbit, Star Trek), so fans of this year's tentpole in-universe sets don't have too much left to get hyped about. Reality Fracture has some big shoes to fill, that much is true.
What are your thoughts on this year's set line-up so far? Have you been enjoying the in-universe sets? Thoughts on the UB sets this year (TMNT is the only one released thus far)?