How much does product clarity actually affect B2B sales?
Been thinking about this lately, especially with SaaS and fintech where the product isn’t always something you can explain in one sentence
A prospect can be interested and still hesitate becoz they’re not confident enough about what the product/service does, why it matters to them or what they’re actually getting
So Im curious how much of the sales process ends up being spent just getting prospects to fully understand the product before you can even sell the value?
Do you actually notice a difference when a company makes that part easier from the start??