Influencer Culture
I’ve been reflecting on influencer culture & what makes Missy K a bad influencer but she’s someone who has a huge following so like how/why this happened. I think she demonstrated that so perfectly this weekend. First, she made several posts about her friend’s wedding and the prep work she was doing. Even myself as a certified hater was waiting for her to post literally anything, I wanted to see her dress. Pictures of the venue, all the things. And most influencers to do post on their story in real time, especially if they’re doing something big because activities = engagement = money. But she hasn’t made a single post this entire weekend.
Which maybe the bride said no social media posts that applied to everyone. I think most people who have an active social media account will post on their story if they’re at a party or wedding or what have you. Influencer or not. I find this kind of unlikely because it would be hard to police and at certain point, everyone is just having fun. But maybe her friend said Missy k specifically can’t post.
Missy K is likely going to make a post that says something like “oh I took a break from social media so I could be present,” which she does quite often, especially here recently. But then she’ll like post a video of her weird clips of her secretly filming so it’s like she was on her phone & making content to post later?
I guess my overall point is that I’ve never seen an influencer not being consistently engaged with her followers but yet still has such a huge following. She’s teased this wedding for a week but then goes completely silent when it is happening and it’s like she keeps people waiting. Influencer culture is annoying yes, but there’s always pictures, stories, and maybe tik tok dances or something silly/cute. And yes, some things are private and influencers probably keep a lot of moments to themselves but this feels a lot different to me.
All this to say that, this is one of the reasons why I find Missy K so fascinating (derogatory). Cause this is her job & her livelihood and I just don’t see her hustling at all. And I wonder if she’s noticed a drop in revenue because she does go on blocking & deleting sprees. But would we like influencers more if they posted less but the posts were more meaningful?