

A product feels easier to understand when you picture the routine, not the feature list
I think some bathroom products are hard to understand if you only look at them as a list of features.
With something like iCleaningo, it makes more sense when you picture the routine: walking into the bathroom at night, using the controls half awake, wanting the setup to feel smooth instead of cold or awkward, and not wanting every little adjustment to feel like work.
That’s why I’ve started paying more attention to products that seem designed around the whole experience, not just one headline feature.