my 3yo does exactly opposite of what I say. she enjoys when I scream at her. Throws all the pillows when I am looking just to see me get angry. Otherwise when I am doing work & not looking at her she sits Quietly & enjoys the nature from the balcony.
Is she ragebaiting me & enjoying? does your kid also does this same?
Apollo is genuinely a great product. 275M contacts, sequences, dialer, intent signals, all in one place at a fraction of what enterprise alternatives charge. that accessibility is what made it the default outbound stack for everyone under 500 employees.
it's also what's quietly breaking their pipeline. when volume gets that cheap, nobody questions whether the volume is hitting the right people. their team was sending thousands of emails a week and the dashboard looked healthy. opens fine, replies fine, meetings booking. then we pulled closed won data. 80% of their pipeline came from less than 5% of the accounts they were touching. the other 95% was completely wasted effort.
the product isn't the problem. the price point removes the friction that used to force teams to be precise. when reaching 10,000 people costs the same as reaching 200, teams pick 10,000 every time.
anyone running Apollo at scale, when's the last time you cut your account list by 90% instead of adding more? did your pipeline actually get worse or just dramatically more efficient?