Marketing Research B2B
I was just hired as an intern at a B2B business in the construction sector. I was given the task of conducting market research for the company to understand its position, audience, competition, and related industries, for example, hospitality, residential, and commercial.
Could someone help me understand how to conduct market research for an industry like this? I have data for our market, growth, and our position. What else should I do, and which tools should I use to complete the project?