u/Upper_Film_4089

I have developed a custom CRM specifically designed for real estate professionals to effectively manage their leads and business operations.

A significant portion of real estate agents utilize ads wit cta to WhatsApp to expedite the lead-to-response process.

My objective is to implement a feature within the CRM that enables the tracking of each lead who initiates a text message to WhatsApp, including their phone number and relevant information.

Could this functionality be achieved through the use of Twilio as middle man ?

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Anything you wish you bought earlier?

Hey everyone,

I built a custom CRM for realtors using Lovable and I’m trying to set up a flow where anytime a lead messages the realtor on WhatsApp through a Meta ad (Click-to-WhatsApp campaign), that contact gets automatically added to the pipeline.

I’ve gone through the Meta developer portal — created the app, set up the webhook, verified the callback URL, added the messages subscription under WhatsApp. But when a lead comes in, nothing hits my endpoint.

A few things I’m not 100% sure about:
• Whether the webhook needs to be on the WhatsApp Business Account level vs the app level
• If there’s a token/permissions issue I’m missing (using a System User token right now)
• Whether Lovable’s backend can even receive and process incoming webhooks reliably or if I need a middleware layer (thinking n8n or Make)

If anyone has actually gotten this working — Click-to-WhatsApp → webhook → CRM pipeline — I’d really appreciate a breakdown in the comments or a quick call to walk through it. Happy to share what I’ve built so far.
Thanks