I’d like to get some honest opinions from experienced Amazon sellers, especially anyone with experience selling women’s footwear.

I have access to a shoe manufacturer in Gaziantep, Turkey, and I’m considering launching one of their products on Amazon US.

Here are the numbers:

• Manufacturing cost: ~$5 per pair
• Current Amazon selling price of the closest competitor: ~$54
• I’m considering a launch price around $39.99–$40
• Amazon fees at my expected selling price: ~$12.20
• Current estimated shipping cost: ~$5 per pair
• I believe I can reduce shipping to around $2.50 by optimizing the packaging
• That leaves approximately $17.80–$20.30 per unit before PPC, returns, storage and other expenses

The interesting part is the existing competition.

I found a very similar product being sold by a seller whose Amazon store is approximately 1.5 years old, and based on the data I have access to, they appear to be selling 2,000+ pairs per month.

The product is a women's shoe with beaded / embroidered / embellished detailing. It has a relatively distinctive appearance, but there isn't an obvious single keyword or model name that perfectly describes it.

That is actually one of the things I'm trying to understand.

My main question:

Do you think a product like this has the potential to become a strong Amazon seller, or could the competitor's sales be misleading?

If you were evaluating this opportunity, what would you look at before deciding whether the product is worth launching?

I'm particularly interested in your thoughts on:

• Is 2,000+ monthly sales from one competitor a strong enough demand signal?
• How much weight would you give the competitor's sales history?
• Is a $5 manufacturing cost enough of an advantage to make this opportunity attractive?
• Is $39.99–$40 a reasonable price against a competitor selling around $54?
• How difficult is it to launch a similar footwear product from zero reviews?
• Would you be concerned about returns because it's footwear?
• What would make you decide NOT to launch this product?
• If you were in my position, would you test it or walk away?

My current thinking is to test with approximately 100 units first, measure the actual conversion, PPC performance, returns and sales velocity, and then decide whether the product deserves a larger investment.

I’m not looking for generic advice like "Amazon is saturated."

I’d really like to hear from sellers who have actually launched products and can look at these numbers and tell me:

Is this a product you would personally test with your own money? Why or why not?

Hi everyone,

I’m looking for some honest advice from people with experience in e-commerce or Amazon.

I ordered 100 units of a baby shower decoration set for the US Amazon market. The product is a complete set for 25 guests, including plates, cups, cutlery, napkins, balloons, backdrop, table cover, cake toppers, etc.

When I placed the order, a similar competitor was selling for around $32. Since then, production was significantly delayed, and the competitor has dropped the price to around $30. There are also more competitors now.

My costs are approximately:

Product: $10/unit

Shipping: $3.40/unit

Amazon fees: about $12.10/unit

Inspection: $290 for the 100 units

I have already paid $240 as a deposit and $290 for inspection. I still need to pay approximately $1,100 for the remaining balance and shipping.

At around $30 selling price, my margin would be extremely small, especially after advertising.

I’m considering cancelling the order now and accepting the approximately $530 I have already spent as a loss, rather than risking another $1,100.

What would you do in my situation? Would you continue with the order and test the product, or cut the loss now?

I’m specifically looking for honest opinions, not encouragement. What would you do if this were your own money?

Hello everyone,
I would really appreciate feedback from experienced Amazon sellers before I move forward with a product launch.

I have been analyzing a competitor in the women’s occasion footwear category who entered Amazon in early 2025 and has shown strong performance metrics.

Observed competitor performance:

• Selling price: ~$55
• Reviews: under 100
• Rating: ~4.4
• Estimated monthly revenue: ~$100K+
• Estimated monthly unit sales: ~1,800–2,000
• Strong organic rankings across multiple high-volume keywords in the fashion footwear space
• Large catalog structure with multiple color and size combinations

My situation:

I have direct access to manufacturing and can control:

• Production cost (~$5 per unit)
• Materials, packaging, and branding
• Fast restocking and product adjustments

However, I plan to start conservatively with:

• 1 color option
• Limited size range (4 sizes initially)
• Focus on testing demand before scaling variations

My main concerns:

• Return rates in women’s fashion footwear (especially sizing issues)
• US vs EU sizing conversion challenges
• PPC costs in a competitive fashion category
• Whether current demand is stable or highly seasonal/occasion-driven
• Risk of saturation despite relatively recent market entry of competitors

Questions for experienced sellers:

If you were in my position:

• Would you launch in this category today?
• What return rate should I realistically expect?
• What would be a reasonable launch/PPC budget?
• Are there any major risks in this niche that are not obvious from the outside?
• How scalable do you consider fashion footwear on Amazon in 2025?

I would really appreciate any insights from sellers with experience in apparel, footwear, or seasonal fashion products.

Thank you in advance.

Hey, I have 161 FBA units showing "Liquidation partner could not be found" and I can't remove them or do anything with them. Storage fees are adding up.

Has anyone dealt with this? Did opening a support case help or is there another way to get them out?

Thanks!