r/FulfillmentByAmazon

Something I keep seeing on the seller forums: reimbursements coming in far below the product's selling price. One seller got ₹7.35 on a ₹999 item. Another got ₹62,000 against inventory that cost ₹2.68 lakh.

The reason is that Amazon doesn't reimburse at your selling price — it uses its own assessed value, then deducts fees. Sometimes that's correct. Sometimes the valuation is wrong and it's challengeable, but you have to request the breakdown and provide evidence.

Nobody checks this across hundreds of reimbursements because it's not doable by hand.

I'm trying to find out how much this actually adds up to for Indian sellers. If you'll share your reimbursement report, I'll go through it free — no account access, just the exported file.

I am going to be doing a new set of infographics so we can boost CVR

CVR on average right now is 20% which is pretty good but it has dropped (was 33% before)

Went down due to more comp and stuff

I want to build really solid infographics, is there a method or structure anyone follows?

ai generated damage photos in fba returns, has this hit anyone yet

reading a lot about buyers using ai to generate fake damage photos for refunds on ebay and shopify stores. wondering if fba returns see this too given amazon handles the inspection, or if that layer already catches it before it gets to the seller. anyone had a return like this get flagged, or slip through

I currently sell via Amazon FBA only. If I start my own Shopify website, how will my products be shipped out? Do I need my own warehouse and employees to pick and pack? Should the cost of shipping be baked into the list price of do I show shipping separately? Realistically, if I’m not running ads, will I get 1 order per week so it’s not an issue? What should I expect? I don’t want to be caught unprepared.

So I came into this situation that I always order less to the manufacturer for new products, which came from a worry of picking the wrong product and eventually losing money, however in the past few orders that I have, all of them were winners but since the I ordered few, I ended up OOS before the next batch arrive and all of the rankings is now back to zero.

How do you deal with this, and how do you increase your confidence with a product?

I feel like my brand is too young to start with an agency right away. Would like to know what other people think whether its worthit or not.

Seems like Amazon is no longer sharing reviews for qty variations in my category.

Is it worth getting VINE reviews to these qty variations? Should I do that and then start running ads on these variations after reviews come in?

have a friend who manufactures spray deodorizers. He told me he would let me launch my brand for a small Order. I was wondering what kinda deodorizer should I make ? Sport? Shoes? Pets? He was telling me how the more laser focus the better it is since I will be selling on Amazon. Any idea? Thank you in advance

currently, i am doing solely just OA, and i have a good sales history with an account health of 222. i haven't been able to get ungated for any bigger brands in order to branch out, and just needed help on how and where to get invoices (wholesalers???), and if i were to source products from retail stores, how can i get invoices from retail stores rather than just receipts (if that is how ungating works). i just need overall guidance upon how to get ungated in more brands so i can scale even further. i appreciate any help!

Yes, almost always. Posting the whole thing because I spent a week untangling it and the answer wasn't where I expected.

Doesn't OSS cover this? No. OSS covers cross-border distance selling: goods ship from your home country to a customer abroad, you charge their rate, you file one return at home. The moment stock physically sits in another country, you're making local supplies from inside that country. That's domestic, OSS doesn't touch it, you register locally.

What about the €10,000 threshold? That's distance selling only. Local stock ignores it completely. There's no minimum, no grace amount. One pallet in a foreign warehouse triggers registration.

Does Pan-EU FBA count? Yes, and this is the one that blindsides people. Amazon redistributes your inventory across fulfillment centers on its own logic, and wherever it lands creates an obligation. You didn't choose the placement and you're still liable for it.

So what does a foreign marketplace's own fulfillment program really cost? Fulfillment fee plus VAT registration plus ongoing filings plus usually a local accountant. The fee sheet shows you one of those four. Stack two or three countries and the compliance overhead is material before you've sold anything.

Is it different for non-EU sellers? Worse. Several countries require a fiscal representative for VAT registration if you're established outside the EU. It's a local entity that becomes jointly liable for your VAT, needs a notarised power of attorney, and prices accordingly. It's the main reason non-EU sellers set up an EU entity rather than registering direct in multiple countries.

What's the practical rule? Ship cross-border from one location while delivery times stay competitive. Only accept a local registration when the fulfillment upside clearly beats the compliance cost. At meaningful volume on a given marketplace that math works. For testing a new channel it usually doesn't, and slower delivery is the cheaper mistake. I list into new markets from one warehouse using Marqetir, which keeps the listings live across marketplaces without stock sitting locally, so the compliance question only comes up once a channel is actually earning.

Where do you draw that line? Would like to hear what revenue level people hit before local storage stopped being a net loss.

Our business has taken a hit with new competition that have been gaining like 40 5 star reviews in the past month

After reading their reviews, i know they are fake and are based in China

Any advice on what we could do to take them down?

Seeing more brands quietly stop accepting new Amazon sellers in a market. From the outside it looks like gatekeeping. From the brand side it looks like inventory showed up on storefronts they never onboarded.

Curious how brand teams actually check this. Do you only react when a dealer forwards a screenshot, or is there a scrape or Brand Registry report you trust?

The part I keep hearing is false positives. A shipping-inclusive price or a used listing gets treated as a MAP breach and sales emails the wrong person.

What's been reliable for you, and what just created noise?

I recently listed a product just to give it a go, but now I'm left wondering whether FBA was the right route to go or do you recommend starting with doing the packaging/posting yourself.

Here is ​​said product if that helps: https://www.amazon.co.uk/gp/product/B0HCQVTSPC/ref=cx_skuctr_share?smid=A2ND1EJYTFD1FY

Hi everyone,

I’m hoping someone here can help me with an Amazon Fair Pricing issue.

One of my products suddenly got flagged, and Amazon’s recommended price is significantly lower than my actual COGS. The recommended price would put me at a loss, so I don’t understand how Amazon is coming up with that number.

I already submitted a Commercial Invoice from my supplier showing my actual product cost, along with a link to my Shopify store where the product is listed at the same price I’m selling it for on Amazon.

Unfortunately, Amazon still hasn’t lifted the fair pricing issue.

Has anyone dealt with something similar? If so, what did you submit or say to Amazon that actually worked?

Any advice would be greatly appreciated.

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I’m looking for a specific type of paper that is only sold in Singapore (as far as I can tell). How can I get a hold of a manufacturer or agent in Singapore? There are no Singaporean paper supplier in Alibaba

Hi everyone,

I’m looking for some honest advice from people with experience in e-commerce or Amazon.

I ordered 100 units of a baby shower decoration set for the US Amazon market. The product is a complete set for 25 guests, including plates, cups, cutlery, napkins, balloons, backdrop, table cover, cake toppers, etc.

When I placed the order, a similar competitor was selling for around $32. Since then, production was significantly delayed, and the competitor has dropped the price to around $30. There are also more competitors now.

My costs are approximately:

Product: $10/unit

Shipping: $3.40/unit

Amazon fees: about $12.10/unit

Inspection: $290 for the 100 units

I have already paid $240 as a deposit and $290 for inspection. I still need to pay approximately $1,100 for the remaining balance and shipping.

At around $30 selling price, my margin would be extremely small, especially after advertising.

I’m considering cancelling the order now and accepting the approximately $530 I have already spent as a loss, rather than risking another $1,100.

What would you do in my situation? Would you continue with the order and test the product, or cut the loss now?

I’m specifically looking for honest opinions, not encouragement. What would you do if this were your own money?

Curious if this is common or happening with anyone else. We booked a LCL shipment from China to US 2-3 weeks ago with AGL and there has been no update or contact from them to our supplier. AGL keeps saying that space has not been made available on the ship yet and once there is space, they will then do a formal review of our commodity and proceed with providing us an inland trucking quote from the supplier to their warehouse. We usually use our own freight forwarder and pickup of goods is always within a week. We will definitely be missing the 75 day automatic shipping plan cancellation window because of this.

Currently running FBM and have seen an increase in sales every month YTD. But still haven’t sold more than 3k in a single month. Is it too early to switch to FBA?

I have to run the numbers good and find out how much profit margins will change (think they’ll definitely decrease) but I’m trying find out if sales will improve enough to make up for the lost PM.

A lot of my competitors offer FBA and I’m currently doing FBM priced ~40% higher than most. Can I expect an increase in sales if I switch to FBA? If so what should I expect?