r/FulfillmentByAmazon

▲ 3 r/FulfillmentByAmazon+1 crossposts

Search Catalogue Performance is showing wrong category?

Like the title says, looking at my search catalogue performance, and half of my ASINs are listed under the wrong category. I checked their listing, and they all seem to be in correct category, but wondering if anyone else has run into this problem?

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u/MovieHell — 16 hours ago

Authenticity Complaint - How to Show Inventory?

I had a customer claim an item was inauthentic. Amazon is threatening to ban me from continuing to sell this brand.

I buy wholesale directly from the brand. I have invoices for everything, which I submitted to Amazon. Amazon came back and said my invoice quantities do not cover my past 365 days of sales.

I buy the inventory a few months before it actually sells, so the quantities on the invoices from the past year may not exactly match my sales in the past year. I can submit additional invoices proving I bought all the units I sold but those invoices will be dated outside of the 365 day window that Amazon wants them in.

How do I communicate this to Amazon so that they approve the invoices?

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u/commonality10 — 1 day ago

Expand into other Amazon markets

Hey guys,

I’m only focused on Amazon US market right now. First time I’ve been selling a product. When would be the time to look at other marketplaces? I’ve heard multiple things where you should focus on one and work your way up. Curious on scaling opportunities down the road

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u/ecommercehelium10 — 1 day ago

Anyone suddenly blocked on new Crocs ASINs this week despite prior brand approval?

I've had brand approval for Crocs since 2022 and everything was fine until last week. Now I can still list the ASINs I've sold before, but if I try to add any Crocs ASIN I've never listed, it comes up restricted with no apply to sell option at all, even listings where I have another variation listed.

I opened a case and they confirmed my approval is still active but wouldn't explain why certain ASINs are blocked. They just said it was handled by an automated system and they couldn't see the details.

Is anyone else running into this? Specifically wondering if you can still get on Crocs ASINs you've never sold before, or if you're in the same boat.

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I'm new to this thing and would like an insight into the things to look out for or the problems i might face when entering htis space

I'm researching our FBA sellers' handling of pre-shipment QC. If any of you could share what your worst experience with a Chinese supplier failed inspection is, that would help a lot. Thanks.

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Need advice: 80k unsold books from former publishing business

My family used to run a publishing house in Europe years ago. We still have around 80k unsold books in our storage, (~140 titles), mostly crime novels in our local language.

The books are already printed and paid for long ago, they have all the government mandated banderoles, ISSN's etc. so this is more about monetizing dead inventory and reclaiming storage space than running a normal publishing business.

I was considering Amazon FBA because I do NOT want to deal with shipping individual FBM orders every day.

My idea was to start small by sending maybe 10 copies each of around 50 titles and then grow or shrink the business depending on the initial test.

However, I keep reading horror stories about FBA fees, returns, damaged inventory, long-term storage fees, etc.

One concern I have with books is that buyers could read them within 15 days and send them back, and amazon might mark them as unsellable and want disposal/return fees. My idea is therefore to sell them at a price so low that it won't be worth the hassle to go through a return for the customer, or package them in sets so that the entire set can't be read in 15 days. But sets is a whole another deal, I don't want to deal with that if I don't have to.

These books might not generate much demand, but are low-cost to me. Therefore I’m wondering if FBA is actually viable for this kind of inventory liquidation, or if the fees slowly eat away all the margin.

Has anyone here done something similar with books or slow-moving inventory?

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u/napstrike — 1 day ago

Is Made in China still the best option for sourcing in 2026?

A lot of discussions around sourcing still point toward Made in china whenever factories, suppliers, or wholesale manufacturing get mentioned, but it feels like people are becoming more selective now than they were a few years ago. Price still matters of course, but lead times, communication, product consistency, and supplier transparency seem to matter much more now, especially for smaller brands trying to scale without dealing with constant setbacks.

One thing that stands out lately is how many businesses are no longer relying on a single sourcing channel anymore. Some still use Alibaba while others prefer direct factory communication through platforms like Made in China because the supplier structure feels different depending on the niche. Electronics and industrial products seem stronger in some places while packaging, apparel, and custom goods seem easier elsewhere.

What is interesting is that experienced importers rarely talk only about price anymore. Most conversations seem to revolve around supplier reliability, sample quality, shipping coordination, and whether factories can actually maintain consistency after the first order.

Curious what sourcing platforms people still trust today and whether anyone thinks the landscape is shifting away from the huge marketplaces toward smaller specialized supplier networks.

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u/Quietly_here_28 — 1 day ago

Need a ppc tool before prime day

Ok I’m stressing out a little. We left our agency 3 months ago and built a small in-house team. Prime Day is our first big event on our own and I still don’t have a tool picked.

We went through a pretty serious eval and trialed AdLabs Pacvue Atom11 and Intentwise. We narrowed it down to Atom11 and Intentwise. Both have better pricing and both had good support when we had questions during the trial. Atom11 also has that inventory aware automation feature.

But two things are messing with me right now.

One ) someone in another thread said Atom11 had some issues and I keep thinking about it.

Two ) my PPC person has used Intentwise before. They already know the tool and know where everything is. That feels like a big deal when it comes to getting comfortable with something new.

The trial went fine on both but two weeks of normal data tells me nothing. I have no idea how either one holds up when we’re pushing 300k in spend over a few days. Has anyone here used Atom11 during a big event like Prime Day or Black Friday? And is the inventory automation really worth the investment?

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u/Haunting_Present_670 — 2 days ago

Amz FBA PARENT, incorrectly added by Amazon

I have a blu product i launched on amz, this month, it has reviews and sales.

past few days, i have added another flavour as a variant

Amz have added the 2nd flavour as my parent. lol.

so my reviews disappeared for the first flavour blu.

I've contacted support but....lol

im now asking on here how to fix this. Thank you

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Account suspension - advice about retraction of a trademark violation?

It's a sadly common story. 22 years on platform and myriad pivots... early adopter of FBA... Many years ago I got some inventory by buying overseas and reselling brands not really represented in the US, just marking them up and not asking to be a reseller. There wasn't much talk on seller forums about right of first sale being risky. As time went by I got approval from some suppliers and narrowed down to one main one, retired most others, and purged that type of listing.

Out of 10,000 listings that came and went, I had 48 from one brand that I didn't realize were closed but not deleted in 2021. They just issued strikes, I didn't notice in time, and I got suspended.

It was stupid to miss the warnings but they are buried a level down in Account Health where most of the time it's just listing quality warnings that don't affect the account, or emails buried in a flood of others. You would think Amazon could have someone try calling, or put a big warning right on the dashboard when it's that critical, but they don't give a shit about sellers even if they have a vacation or are sick. Well, spilled milk...

Now there are two options. Asking a trademark holder for a letter of approval, or retraction.

(1) Is it possible to get a retroactive letter of approval for old retired listings, if they don't want you selling now -- but you can beg pity about your livelihood and it doesn't hurt them to un-screw you?

(2) Or, what if you contact the rights holder contact provided by Amazon and they don't answer -- is there any better way to get their notice or go to the company they work for, like by having a lawyer send a request for social consideration?

More details about the strikes:

  • Brand in the UK
  • Didn't have a US presence until recently and hired a new guy to represent (rights holder in the US who issued the strikes)
  • 48 products listed 2015-2021, then closed but not deleted, I don't know if they even knew who I was when they issued strikes
  • 750 total sales in 6 years, each product was purchased at full retail but imported in bulk, then resold with markup but not international shipping, so the source got paid and the customer got it faster with domestic shipping cost
  • On last contact with source in 2021 they didn't want a formal supplier relationship so I had not sold anything of theirs for 5 years

They don't owe me an answer for pleas to reconsider, I have contacted the rights holder (twice), the main company supplier email, and a lawyer who had worked with the company. No answers.

At this point I am low income, sole proprietor, with disability, dependent on the livelihood, and other reasons they could be nice if they wanted with no cost to them.

What if

  • The main supplier I work with now sent an official request on my behalf? I guess they are sort of competitors (not exactly comparable products or region), but I'm just at the end of the chain... they can supply anyone else, so it makes no difference to the trademark holder whether it's me or someone else selling their competitor's stuff.
  • A lawyer sent an official request on my behalf?
  • I offered to pay compensation?

Anyone have any experiences with any positive outcome?

Followup: If time runs out with no possible appeal, is Amazon going to keep thousands and thousands of my stuff at FBA? And the $2500 in my account? Are they just going to put their feet up, light up a joint and blow it in my face if I beg for my shit back?

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u/blueberry94801 — 2 days ago

Are Floor Loaded shipments allowed into AWD?

My supplier is saying that the forwarder will not deliver into AWD without the shipment being palletized because they have had Amazon refuse non palletized shipments in the past. When I created the shipment it said that the shipment can be floor loaded. Can anyone clarify what their experience has been shipping into AWD from China? Thanks!

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u/aburns770 — 2 days ago

What should I expect when switching to an Amazon PPC agency after 3 years DIY?

Making the jump to hire an agency after years of managing PPC myself. Revenue is around $1M/year and my time is worth more than the hours I'm spending in Campaign Manager. For those who've made this transition - how long until it paid off? And how involved should I stay once I hand it off?

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u/One_Interaction_6989 — 3 days ago

FBA>FBM?

Hey guys, i recently started my private label journey on Amazon this year. What is the main reason FBA is so important? Is it mainly to be eligible for Amazon Prime? My question is if you’re getting off the ground and working on rank sponsor/organic. How important is it to be FBA?

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u/ecommercehelium10 — 3 days ago

Anyone else's agency or in-house team moving to MCP-based PPC automation?

Running a small Amazon ads agency, and the last 3 months have felt like the workflow is quietly shifting under us.

Quick context for anyone who hasn't seen the term - MCP (Model Context Protocol) is basically a standard way for AI models to talk to external tools.
Instead of copy-pasting a search term report into ChatGPT and asking it what to negative out, the model itself can pull the report, cross-reference it with conversion data, and propose (or execute) the changes.

What I'm seeing on our side:

  • Search term harvesting and negative targeting that used to be a weekly Friday job is now running closer to daily, because the marginal cost of doing it is near zero once the MCP connection is set up.
  • Bid adjustments at the keyword level - the kind we'd batch into Bulk Sheets once a week , are getting done in smaller, more frequent passes. Not because we want to micromanage, but because the model can actually keep up now.
  • Reporting is the one that surprised me. Pulling weekly numbers across 10+ accounts used to eat half a day. It's now mostly a review step, not a build step.

The thing that changed for me is Gemini 3.5 Flash dropping today.
Speed and cost finally got to the point where running an agent continuously in the background isn't a hypothetical anymore. It's just a Tuesday.

A few things I'm genuinely unsure about and would love other operators' takes on:

  1. How are you handling the trust layer? We still have a human approve anything above a certain bid delta or budget change. Curious where others draw that line.
  2. Are clients noticing? Mine mostly haven't, which is either a good sign (it's working) or a bad sign (we're not communicating the change well).
  3. For the larger agencies here - at what account count does this stop being a nice-to-have and start being the only way to keep margins?
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u/Individual-Case-6821 — 2 days ago

Hows everyone experince with Sponsored Product Videos?

I've been playing around with Sponsored Product Video ads recently and noticed my ACOS has been a lot better compared to my normal product targeting ads!

Wanted to see if that's what everyone else is noticing too?

Back in the day I tried Sponsored Brands Video and my ACOS was really bad. Stopped using it after a couple weeks and kind of wrote off video ads altogether.

Recently though, I decided to give Sponsored Product Video a shot since it's a newer format, and honestly the ACOS has been surprisingly good. It got me curious because I always assumed they'd perform similarly to Sponsored Brands Video, but for some reason the results are way better.

Would love to hear everyone's thoughts and experience. What do you think makes a good video ad for this format?

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u/geometric32 — 2 days ago

Inventory management automation to prevent FBA limits

Amazon keeps changing restock limits and I am either overstocked paying fees or understocked losing the buy box.

I track sales velocity in a Sheet, lead times from suppliers in email, and FBA inventory in Seller Central. Every Sunday I try to forecast and send shipments. It is reactive and I miss trends. I need automated POs when we hit reorder points, adjusted for seasonality and inbound shipments. What are 7 figure sellers using for inventory management automation without NetSuite?

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u/Ok-Attention3060 — 3 days ago

OA replen question

For people doing OA replens on Amazon are you actually building true replens or mostly just constantly chasing deals?

I keep seeing people say OA is scalable with replens, but a lot of the leads I see look temporary or coupon-based or crash down hardddd. Do asins last longer than a month?? Are successful OA sellers mostly:

  • finding repeatable evergreen products,
  • or just moving from one short-term deal to another?

Trying to understand what sustainable OA actually looks like long term.

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u/Efficient-Exit7306 — 3 days ago

Learning material?

I've watched a few videos from various people on YouTube such as flip4miles, wifithomas, fields of profit, and couple others.

They all seem to "teach" the same basic thing about selleramp and keepa charts. Price stable/goes up, competition stable/goes down then potentially a good item. Go to other websites, find deals, discounted gift card, and if good on selleramp, buy. But that's not all there's to it right? Feels too... simple and I figure there's more nuance and details that they are holding back for their paid stuff which I imagine aren't cheap. Is there somewhere to learn these details or I'm going to have to pay for it no matter what or else trial and error?

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u/throwingitallaway326 — 2 days ago

How can I find a QC agent in China + dealing with suppliers refusing DDP

Hi everyone! I’ve found some suppliers in China, but I need advice on two things. First, once production is done and the supplier creates the packing list, how can I find a reliable 3rd-party agent in China to handle quality control before shipping? Second, some suppliers refuse to do DDP and their DAP quotes are way too expensive. Should I just hire my own independent Freight Forwarder to pick up the goods from the supplier's warehouse and handle the whole DDP shipping/customs process for me? Any recommendations or tips on how to handle this setup would be greatly appreciated. Thanks!

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u/Yunminn — 3 days ago