If anyone have used either, please share your experience. have come across AdCP executions but how much of actual impact its had on time, costs, transparency etc. For IAB agentic framework, has anyone used or aiming to test it. Would be good to hear on the learnings, success/failure stories
Wasn’t it expected to be announced in H1, today is the last day 🙂
Solely focussed on pure play Adtech companies, who per your understanding of landscape will be a good combination
TTD + OpenX: apart from the matching product names, this might give TTD what they need at scale, partnerships on supply and people who understand it
Netflix + Magnite or OpenAI + Magnite: gives both companies instant leverage and scale on omni channel supply
Pubmatic + Viant: gives similar vibes in approach and both bullish on AI and getting on each orher’s land. Could fit, merger than an acquisition possibly
Xandr + Msft: will most likely shut down SSP offering next year to focus on O&O
Any other possibilities? Pls share