u/Winter_Reserve6496

Hey - I work in the travel industry so my LinkedIn feed is always full of travel stuff. Today a lot of posts have come up about Sundeals - a “new, low-cost, no-frills, package holiday business from Tui”.

Posts literally waxing lyrical about all the insight, hours and work across teams in Europe that went into this. I just went on the website, and I don’t get it?! Why would Tui put that much resource into launching a website that is basically exactly the same as the one they already have? It’s been bugging me all afternoon, because I’m cool. So if anyone can shed some light, tell me what I’m missing. That would be fab.

Thanking you