u/Wise_Train7083

Interstitial now have a small / almost invisible button instead of the usual close / cross button placed on the right side"X".

My opinion is that this removes a lot of users from our website because they're not aware about the possibility of closing the interstitial and keep reading our content.

Why did Google do it? Are they aware of it? CTR increased a lot after that. And pagination/user reading time decreased.

Any suggestions to pass through it?