u/WitchySpectrum

So I just launched my own coaching business this year. I’m new to coaching, but not new to directly supporting people. I have 10+ years experience, I’m college educated in a related field, I’m professionally certified, and I have a wealth of life experience. I’m good at what I do and have the reviews/references/network to prove it. I’m okay at marketing.

All of that said, I’m having trouble booking paying clients. My niche is largely focused on women/moms, especially those who are neurodivergent or the caretaker to someone who is, so I think this may be contributing because these are people who may not put themselves first when it comes to the money/investment. And obviously, the economy has been in a nosedive and prices are continuing to climb since I launched my business.

I think what I charge is reasonable, but I’m still wondering if maybe my price point is too high for the current state of things. Would any other coaches mind sharing what you charge? Preferably for a 1 hour session? Are you doing shorter sessions and feeling like they’re valuable? What do you charge for those?

I've worked in mental health for years and recently launched my own life coaching business. I've read a lot of books over the years, but I'm hoping to build a modern and evidence-based library of self-help books that my clients might find most helpful. Think less Tony Robbins and more Brene Brown, for example maybe.

For reference, my niche is mostly with women, parents, neurodivergent individuals/caregivers, and people navigating large life transitions.

Thanks for sharing any of your favorite/most helpful reads with me!